Beginner PPC

In this edition of Augur Insights, entitled “Cutting Your B2B CPA in Half“, Jason shares with Josh how Augurian was able to achieve a 66% decrease in CPA for a cybersecurity company – just two months after taking over the… Read More

Leveling up your business with paid media has never been easier. Paid media provides a wealth of business insights, if you know where to look. These insights have value that extends far beyond the paid media channel. Today’s top marketers… Read More

As a follow up to my recent post, Less Lost in Translation (of Google Ads Campaigns), I put together this short list of 5 of my go-to translation tools for paid search.  These tools can be a good place to… Read More

Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which… Read More

Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers.  Exact match is now less exact as Google has begun including close variations of exact match terms that have the… Read More

Ad Rotation Settings Currently in AdWords, Google recommends having at least 3 ad variations per ad group. The reason for this is so that they can algorithmically decide which ad performs the best and deliver that one most often to… Read More

It appears that as of today, North Dakota has been taken off the “Facebook map”. Facebook advertisers woke up to find what is presumably a curious glitch with Facebook targeting options. The potential glitch was first recognized by Augurian on… Read More

B2B companies are often unsure of the value in social media. Many times their products are not consumer-facing, and they struggle to find much of a following on these networks. Despite this difficulty with organic social, B2B companies have seen… Read More

Our own Micah Perzichilli is speaking at MnSearch today about building successful client-agency relationships. Often times agencies spend most of their time focusing on their PPC accounts and constantly improving their craft. This is undoubtedly an important part of what… Read More

Many B2B marketers understand that the more you can connect your content with a particular audience’s interest the better positioned a company is to build a relationship with them and generate better, higher quality leads. One way to do this… Read More

In their Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns – LinkedIn published a number of awesome examples of how you can significantly improve results by A/B testing on LinkedIn. No matter how data-driven your marketing strategy… Read More