Augurian, Author at Augurian

Augurs on the Town Ep. 10 with Doug Spong

Posted on August 7, 2020August 7, 2020 by Augurian

In episode 10 of Augurs on the Town, Josh is joined by Doug Spong, CEO of The Doug Spong Co. Prior to launching The Doug Spong Co., Doug was the founder, president and managing partner of Interpublic Group’s Carmichael Lynch… Read More

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Converting SaaS Free Trials to Paid Customers

Posted on July 24, 2020 by Augurian

Many SaaS companies offer free trials to hook their customers, however converting SaaS free trials to paid customers is crucial to driving revenue growth. In this post we outline our top five tips for converting SaaS free trials to paid… Read More

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Four Ways EOS Has Impacted Our Business And Gets Our Team Involved In Building Something Great

Posted on July 23, 2020July 23, 2020 by Augurian

In this post we’ll cover four ways EOS has impacted our business and gets our team involved in building something great. What’s EOS you ask? Over 16 years ago Gino Wickman developed what is widely known as the Entrepreneurial Operating… Read More

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Welcome Kareim Bakhsh, Analyst – Organic Search

Posted on July 16, 2020 by Augurian

We are excited to welcome Kareim Bakhsh to Augurian as Analyst – Organic Search! Kareim got his start in digital marketing working freelance as a digital marketing consultant out of college. He soon found that he could save his clients… Read More

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How I Work Ep. 4 with Madeline Blasberg _ SaaS Scoop _ Augurian

‘How I Work’ Episode 4 with Madeline Blasberg

Posted on July 16, 2020 by Augurian

In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You’ll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and… Read More

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‘How I Work’ Episode 5 with Amber Christian

Posted on July 15, 2020 by Augurian

We’re back with episode five of How I Work! Hear from Amber Christian of Wonderly Software about how she went from consulting to founding a SaaS company and where the inspiration of her first product Bella Scena came from. Hear… Read More

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Augurs On the Town Ep. 9 with Dan Wallace

Posted on July 7, 2020 by Augurian

In this episode of Augurs on the Town, we talk with author Dan Wallace about his co-authored book The Physics of Brand. Dan and Josh break down: 1. His experience teaching marketing at University of Wisconsin, LaCrosse 2. His experience… Read More

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Top 5 SaaS Marketing Mistakes to Avoid

Posted on July 6, 2020 by Augurian

Marketing a SaaS offering is unique – so we’ve compiled the top 5 SaaS marketing mistakes to avoid. Most of these mistakes can be avoided by getting stakeholders in the right mindset – approaching marketing much like they do software… Read More

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Tips for Inclusive Language in Advertising

Posted on June 30, 2020 by Augurian

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two topics. In the second “Tips for Inclusive Language in Advertising” they cover what inclusive language is, why its important in life and in advertising,… Read More

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How To Hold Space For Someone During A Difficult Time

Posted on June 29, 2020 by Augurian

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two discussion topics. In the first “How to Hold Space For Someone During A Difficult Time” they cover two key concepts: 1) Holding Space and… Read More

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