Challenge:

The client was looking for new opportunities to grow year-over-year sales in an increasingly competitive digital landscape.

Solution:

We developed an experiment to test the impact of social media advertising on other digital channels.  We tested flights of paid search and social ads and observed a positive impact on performance in other channels as well.  In our experiment, Social ads delivered 200 leads with a cost-per-lead that was slightly higher than the average compared to other channels.  However, paid search, organic search, and direct conversions increased during the same timeframe as a direct result of the awareness generated by social media advertising.

This tactic continues to drive significant and measurable impact at scale.