The truth is, working from home isn’t always PJs and pets. An extended work-from-home policy can be a difficult adjustment even for the most dedicated employee. And while only 29% of the U.S. workforce is reported to be able to work from home, hundreds of thousands of employees (millions, even) are now setting up workspaces…

“Start by securing small wins.” In this video, Augurian’s Director of Services Derrick Turner offers insight into how marketing teams can gain momentum with their digital strategy. Joined by Josh Becerra, he covers some of the essential elements for getting the ball rolling: Being able to articulate wins Having trust in your teammates Focusing on…

As the novel coronavirus (COVID-19) pandemic continues to disrupt lives around the globe, businesses and digital marketers are faced with a new set of challenges. And opportunities. Social distancing, while an important precaution, has already dramatically impacted the economy. Despite uncertainty across industries, lemons can still be juiced into lemonade with these five marketing strategies….

The full effects of Coronavirus (COVID-19) are still very much unknown. In the marketing world, we’re grappling with conference cancellations, budget re-allocations, supply chain or logistics issues, and working remotely among many other hurdles. The Coronavirus effect on marketing is quite unprecedented. In times like these, it’s important to know that you’re not alone as…

Amazon represents a massive opportunity for e-commerce brands – but it can be tricky to find success on the ever-changing platform. Hear from Senior Analyst Jasmine Hippe about how we drove a 200% increase in return on Amazon for a niche clothing brand using Amazon’s PPC offerings. Leveraging Amazon to Grow E-commerce Revenue Explore more…

Tracking actions that users take on your website is a crucial piece of digital marketing. In this video, Managers Austin Voigt and Megan Upperman discuss… How to use Facebook’s new auto-tagging feature for conversion tracking. How it can potentially make your life much easier when placing and tracking ads. And what might have motivated Facebook…

Google’s OptiScore, released in 2019, grades advertisers’ accounts on how well they adhere to Google-dictated “best practices.” In this video, Director of Services Derrick Turner talks about how the OptiScore will impact agencies’ Premier Partner status – and the implications this change will have on advertisers’ account performance. Explore more digital marketing tips, insights, and…

Content isn’t a commodity; it’s a valuable business asset that must be achieved with clear intent and a solid strategy. You need to know your audience and how you’re going to measure success. But, what does a sophisticated content marketing strategy look like? In this episode of Augurs on the Town, Josh speaks with Kristina…

How can you keep your good cred with Google during a site migration? In this video, we’ll talk about what you should consider during a site migration in order to maintain your SEO value. Director of Organic Search Shinhee Son breaks down everything from site design to URL structure – and how it can impact…

At Augurian, our core values are at the center of everything we do as a digital marketing agency. That’s why we’ve created a video series to highlight each of our company’s core values. In this episode, Augurian founders Colin Hirdman and Josh Becerra highlight what the core value Build Innovation means to the team – and…