It can be a challenge to gain traction right out of the gate when starting a new paid media partnership. Learn how our Augurs jump-start success for our clients faster by swiftly aligning on goals and allocating team resources. In this video, Jasmine Hippe (Paid Media Analyst) tells Derrick Turner, (Director of Services) more about…
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Augurs on the Town – Episode 5 with Michael Weber
How well do your sales and marketing departments align? These teams often have different mindsets and incentives, but they must still come together to generate leads and drive revenue. In this episode of Augurs on the Town, we’re chatting with Michael Weber – CEO of Click360 – on harnessing the power of your sales and…
The Intersection Between SEO and Your Marketing Funnel
When SEO strategists overlook the journey of a buyer, they can miss out on opportunities to drive conversions for their clients. By understanding the intersection of SEO and your sales funnel, it’s possible to boost engagement at every level. In this video, Shinhee Son, Director of SEO at Augurian, talks through some of the most…
Modern Augury: Augurian’s Framework for Success
Roman emperors relied on ancient augurs to provide insight. Today, the team at Augurian has taken that concept to deliver sophisticated strategic digital marketing solutions that provide clients with clarity and confidence. Colin Hirdman, Augurian’s President, lays out the 6 key components of modern Augury – the framework our team uses to drive success for…
What Digital Marketers Need To Know About CCPA & GDPR Rules
Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies across the U.S. – even more so than the EU’s General Data Protection Regulation (GDPR),…
Aligning Sales With Digital Marketing
“A lead only adds value to your business if they actually become business.” Your sales team should align with your digital marketing investments to drive the highest possible value to your business. In this video, Derrick Turner, Director of Services, explains more about how Augurian optimizes the alignment of sales and digital marketing investments. Video…
‘How I Work’ Episode 1 with Tom Kincheloe
In this first episode of Augurian’s SaaS Scoop series, ‘How I Work’, we’re chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he’s seeing great returns on marketing dollars – and which tools he’s found most valuable for road-mapping SaaS customer success. Watch this video to find out more about…
Augurs On The Town: Episode #4 with Mark Coronna
Augurian’s Josh Becerra travels down to the beautiful Wisconsin countryside to chat about the evolving role of marketing leaders with Mark Coronna from Chief Outsiders. With a view of tranquil Lake Pepin, Mark shares his unique viewpoint on the evolving role of marketing leaders – including how CGOs and CMOs can champion growth and bring…
Welcome Brandi Palechek, Senior Analyst of Organic Search
We are excited to welcome Brandi Palechek to Augurian as Senior Analyst, Organic Search! Brandi is digital marketing professional with more than 18 years of experience developing and implementing integrated digital marketing strategies for both b2b and b2c companies in a variety of industries. Her areas of expertise include content management, social media and community…
GTM Event Tag Setup: Better Taxonomy, Better Reporting
Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that helps you make better business decisions. Full Video Transcription Hi, my name is Megan. I’m…