For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during this annual statewide giving event. For those who may not be familiar with the organization:…
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Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now
Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the same meaning or intent. In short, we suspect the result of this update will cause…
Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search
By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the top of the page – the next, you’re battling the Night King’s army of white…
Augurian Welcomes Two New Hires in July
Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…
Facebook is removing access to 3rd party data. You should freak out – but only a little
Facebook is removing access to 3rd party data. You should freak out – but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to the data that’s been provided by partners – including household incomes, offline purchase data, and…
3 Digital Advertising Tactics Every B2B Company Should Use in 2018
Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing is something every company should be using, not just B2B. Some B2B companies aren’t sold…
How To Track Quality Score Over Time With Supermetrics
One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google’s rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing page. Some think that other factors such as account history may play a factor as well. The…
Augurian Welcomes Jason Stempel as Senior Manager of Paid Media
Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble industry veteran having fallen in love with Google Ad Words back in 2010. Prior to…
AdWords Bid Strategy Types Explained
Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are automated bid strategies, meaning AdWords will adjust your bids as that particular strategy’s algorithm sees…
Augurian Welcomes Two New Digital Marketing Coordinators
Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living in the Twin Cities since May 2014. She has an Associate’s degree from Normandale Community…