After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions. The HEC restrictions caused a lot of headaches among our real estate brokerage clients due…

Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our easy-to-use template. Jasmine Hippe, Paid Media Analyst at Augurian, walks you through how easy it is to automate bid adjustments on your ad schedule by combining Supermetrics, a script…

In this session, Derrick talks about a framework for optimal agency-client communication. This framework is based on the L.E.A.P Framework created by Dr. Amador from Columbia University. If improving agency communication with clients is important to you, then this video on Leap and Reap will give you a simple framework to follow.   Transcription Derrick…

Want to find out how to spot bad digital? The reality is that some digital marketing agencies and freelancers aren’t always on the top of their game. Leads and conversions can stagnate or decline when they fall asleep at the wheel. But, how can you know if you’re a victim of bad digital? In this…

Here is an easy not provided Google Analytics solution. Since 2011, Google has encrypted searches as “Not Provided”, however it’s still possible to find the data you need. Learn how Augurian solved the problem with Google Analytics tag manager. In order to make the most of your digital marketing efforts, it’s important to know which…

Join Josh Becerra from Augurian at Nico’s Taco & Tequila Bar in St. Paul, as he talks with Jen Swanson, from Jen Swanson Consulting, about digital transformation. The two discuss what digital transformation is, how organizations can benefit from it and what organizations should be focused on in order to ensure their digital transformation projects…

On August 28th, the Augurian team had the opportunity to volunteer at Cookie Cart. Cookie Cart provides teens 15 to 18 years old with lasting and meaningful work, life and leadership skills through experience and training in urban nonprofit bakeries. Check out this fun video we put together about our volunteer experience: Also, be sure…

In this video, Derrick talks about the importance of using an Alpha | Beta structure in paid search. The two goals of well structured Alpha Beta campaigns are: 1) Optimal Budget Allocations 2) Clean Keyword Data Transcription Derrick Turner: Hello. My name is Derrick Turner. I’m the Director of Services here at Augurian. Today I’m…

Marketing During A Recession: Five Reasons Why It’s So Important There has been plenty of buzz in the media these days regarding a potential dip in the economy. Whether it be interest rates, inflation, or a crystal ball, it seems every economist has the perfect formula to predict the unpredictable. The truth, however, remains- the…

Augurian is thrilled to launch our third cohort of coordinators and good things come in 3’s! Welcome Cassie, Lydia & Madi! Here is a fun “7 Questions”  video that they put together to help you get to know each of them a little more: Our Coordinator Program allows us to recruit talented young professionals and…