One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google's rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing page. Some…
Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh…...tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble…
Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are…
Augurian is excited to announce two new digital marketing coordinators as additions to our team - Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living…
Google published big news last week, announcing that they will start to mark all HTTP sites as "not secure" starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all…
When AdWords first launched in 2000, it had only 350 advertisers. It's fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has…
Google's annual "Year in Search" report gives us lots of insight into our search behavior in 2017. Not only is it very interesting to see the topics most frequently searched, but it can also help us understand topics and ideas…
There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in…
Managing several campaigns or even accounts in AdWords can become a daunting task. Though there are many tools available to help with management, sometimes AdWords' built-in automated rules are the simplest solution. Google gives a few suggestions for popular rules…
Throughout the 2016 election, Donald Trump dominated the news cycle. Whether intentional or not, many - including statistics blog 538 have speculated that his often controversial remarks led to more press, eventually helping him to become President of The United…