We are excited to welcome Troy Van Leer as our newest Augur! Troy joins Augurian as Manager, Marketing Analytics. He is a seasoned and respected expert in data analytics and measurement and has deep roots in digital marketing as an entrepreneur and innovator in our industry. Troy was born and raised in Minnesota, originally from…
Blog
Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know
What’s going on? As you’ve likely seen on the news in recent days, Facebook has just been hit with a discrimination charge by the Department of Housing and Urban Development (HUD). The United States government is effectively suing the social network for allegedly violating the Fair Housing Act, by “encouraging, enabling, and causing housing discrimination.”…
Introducing Seth Epstein, Our Newest Augur in Organic Search
We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with an associate’s degree in Web Design and a certificate in Graphic Design. Since then, he’s…
Finding Work-Life Balance Through Travel
One of Augurian’s most important core values is: Balance Work-Life. Work Smarter. Live Better. Balance allows us to work smarter, and we live better when we have balance. One of the best ways to find balance and live better is to get out into the world and travel. Luis Vargas, Founder of Modern Adventure, said…
Why Can’t I Exclude North Korea From My Google Ad Targeting?
The Mystery of Google Ads Serving in OFAC-Sanctioned Countries We’ve all been there: you have a brand new product that is the greatest thing since sliced bread, and you need the world to know. Well, okay – maybe not the *entire* world… You might be selling blue jeans, edgy haircuts, real estate, designer shoes, Christmas…
The Untapped Ad Potential of Facebook’s Search Engine
Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which showed rapidly declining revenue growth, as a result of the overall diminishing space for advertising…
Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018
For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during this annual statewide giving event. For those who may not be familiar with the organization:…
Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now
Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the same meaning or intent. In short, we suspect the result of this update will cause…
Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search
By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the top of the page – the next, you’re battling the Night King’s army of white…
Augurian Welcomes Two New Hires in July
Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…