Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the…
By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the…
Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota's Carlson School of Management with…
Facebook is removing access to 3rd party data. You should freak out - but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to…
Reaching new customers online can be a challenge for B2B companies in 2018. We've found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing…
One of the biggest factors in performance on your AdWords account is Quality Score. Quality Score is defined as Google's rating of your advertising relevance on a scale of 1-10 based on the quality of your keywords, ads & landing page. Some…
Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh…...tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble…
Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are…
Augurian is excited to announce two new digital marketing coordinators as additions to our team - Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living…
Google published big news last week, announcing that they will start to mark all HTTP sites as "not secure" starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all…