The Augurian Blog

Explore Our Latest Digital Marketing Tips

Top Down vs Bottom Up: Which approach fits you better?

Choosing the right management style for your business is key to your success. There are two popular options: top down vs bottom up. Before you can... Read More

5 Best Books On SaaS Metrics from Starting up to Scaling

If you are new to SaaS, the sheer volume of available metrics to track, calculate, and analyze can be overwhelming. That’s why it’s important... Read More

BDR vs SDR: What Do Sales & Business Development Reps Do?

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and... Read More

Welcome Autumn Iwanok, Agency Assistant

We are excited to welcome Autumn as Augurian’s new agency assistant! Autumn graduated from the University of Minnesota in May of 2021 with a... Read More

Welcome Alex Kingson, Manager – Paid Media

We are excited to welcome Alex Kingson to Augurian as a Manager, Paid Media! Alex has grown his paid media planning acumen working for agencies in... Read More

Why You (might) Need a Fractional CMO

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO.... Read More

10 Metrics To Measure Your Digital Marketing ROI

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital... Read More

Welcoming Our Newest Cohort Of Coordinators

We’re really excited to welcome our most recent cohort of new coordinators to Augurian. Our Coordinator Program is a training program that... Read More

How I Work Episode 14 with Troy Thibodeau

‘How I Work’ Ep 14 with Troy Thibodeau

In this episode of ‘How I Work’, Josh talks SaaS marketing with Troy Thibodeau, CMO of Ascentis – a provider of Human Resources... Read More

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide... Read More

Learn About Digital Marketing

Organic Search (SEO)

Organic Search, or SEO, optimizes and grows your website so that you can rank higher in Google and drive revenue. Explore expert SEO tips on local SEO, technical SEO, on-page SEO, and e-commerce SEO.

Paid Media (SEM)

Paid Search, or SEM/PPC, places ads on sites like Google and Bing or social media channels like Facebook and LinkedIn to connect with prospects. Explore expert paid media tips on PPC, display ads, and e-commerce.

Content Marketing

Content marketing involves crafting search-engine-friendly content to nurture your audience along their customer journey. Explore our content marketing blog for tips on content strategy and measurement.

Marketing Analytics

Analytics tracks and measures your digital marketing performance so that you can make data-driven decisions. Explore our website analytics blog for expert tips on closed-loop, google analytics, custom reporting, and more.

Blog

Explore Our Latest Digital Marketing Tips

Top Down vs Bottom Up: Which approach fits you better?

5 Best Books On SaaS Metrics from Starting up to Scaling