The Augurian Blog

Explore Our Latest Digital Marketing Tips

The 8 Best PPC Networks in 2022

This guide will introduce you to each of the eight best PPC Networks that are available for you to try in 2022. Plus, we include actionable insights... Read More

The words professional self care lower your stress with these tips are highlighted in the center of a photo with a man with his head in his hands in front of a computer

Professional Self Care: Tips to Lower Career Stress

Managing work-related stress can significantly impact our day-to-day lives, especially when working a regular 40-hour per week job takes roughly 24%... Read More

A woman being hired for a job working at an agency.

Is Working At An Agency Right For You?

You’ve got a point of view and a drive to create. You’re interested in marketing and have a suspicion you might be well suited to succeed in an... Read More

Complete Guide to SaaS PPC Advertising Tactics

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing... Read More

Welcome Selma Erickson, Analyst – Content Marketing

Selma is a recent graduate of the University of Minnesota twin cities where she studied English literature, Journalism, and Russian history. She... Read More

UA vs. GA4; History, Differences, and Uses

UA vs. GA4: What They Are and Why You Should Care

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block,... Read More

Upper Funnel GA4 Metrics That Are Ready Out Of the Box

Important higher funnel performance metrics that come out of the box with GA4. In digital marketing, there is an emphasis on using performance data... Read More

Welcome Justin Brecheisen, Analyst – Organic Search

We are excited to welcome Justin Brecheisen as Analyst, Organic Search! Justin started his digital marketing career after an interest in writing led... Read More

Welcome Jessica Meyer, Analyst – Organic Search

We are excited to welcome Jessica Meyer to Augurian as Analyst – Organic Search! Jessica started her career in marketing during her junior year of... Read More

‘How I Work’ Ep 15 with Ryan Truax

Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita... Read More

Learn About Digital Marketing

Organic Search (SEO)

Organic Search, or SEO, optimizes and grows your website so that you can rank higher in Google and drive revenue. Explore expert SEO tips on local SEO, technical SEO, on-page SEO, and e-commerce SEO.

Paid Media (SEM)

Paid Search, or SEM/PPC, places ads on sites like Google and Bing or social media channels like Facebook and LinkedIn to connect with prospects. Explore expert paid media tips on PPC, display ads, and e-commerce.

Content Marketing

Content marketing involves crafting search-engine-friendly content to nurture your audience along their customer journey. Explore our content marketing blog for tips on content strategy and measurement.

Marketing Analytics

Analytics tracks and measures your digital marketing performance so that you can make data-driven decisions. Explore our website analytics blog for expert tips on closed-loop, google analytics, custom reporting, and more.

Blog

Explore Our Latest Digital Marketing Tips

The 8 Best PPC Networks in 2022