We are excited to welcome Brandi Palechek to Augurian as Senior Analyst, Organic Search! Brandi is digital marketing professional with more than 18 years of experience developing and implementing integrated digital marketing strategies for both b2b and b2c companies in a variety of industries. Her areas of expertise include content management, social media and community…

Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that helps you make better business decisions. Full Video Transcription Hi, my name is Megan. I’m…

With all of the discussion happening around Facebook and the role it plays in our political landscape, have you ever wondered what goes on behind the scenes with Facebook’s political ads policy? We’ll give you a look at what precisely those digital ad policies say – and how they disproportionately affect advertisers depending on what…

In this blog we begin to unpack some of Facebook’s Arbitrary Ad Policies, especially as they relate to political ads. As many digital marketers may have discovered in recent months, there’s a new ad policy in Facebook Town, and its name is “Special Ad Categories”. For many of us, the immediate assumption was that we…

Curious about how Chief Marketing Officers (CMOs) can use data to adapt to change? In this episode of Augurs On The Town, Josh meets with Kevin Bauer from Kessel Digital at Stray Dog in North Minneapolis to chat about how marketing decisions can be informed by digital data to make a big difference in times…

I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It just seemed too good to be true that it exists at all, and that my…

In this video Alec talks about the two levers you can pull to start getting the most out of your Google Local Pack. Augurian used these two levers to get a 100% year-over-year increase in revenue directly attributed to the Local Pack. For this client in the education space – this was a $200K increase….

Images and video can have a big impact on driving engagement, so it’s important to use them in your search ads. With best practices for Gallery Ads, it’s easier to dominate the SERP and boost click-through-rates. In this video Jasmine talks with Josh about what Gallery Ads are, how we are driving engagement through Gallery…

After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions. The HEC restrictions caused a lot of headaches among our real estate brokerage clients due…

Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our easy-to-use template. Jasmine Hippe, Paid Media Analyst at Augurian, walks you through how easy it is to automate bid adjustments on your ad schedule by combining Supermetrics, a script…