B2B companies are often unsure of the value in social media. Many times their products are not consumer-facing, and they struggle to find much of a following on these networks. Despite this difficulty with organic social, B2B companies have seen…
Our own Micah Perzichilli is speaking at MnSearch today about building successful client-agency relationships. Often times agencies spend most of their time focusing on their PPC accounts and constantly improving their craft. This is undoubtedly an important part of what we…
We often get asked which display ad sizes should be included in an AdWords campaign. To help answer this question, we put together this list of the top 10 AdWords banner sizes based on performance (in pixels). Also included are…
We are excited to welcome Augurian’s newest team member, Austin Voigt! Austin plays an important role at Augurian as a Senior Paid Media Analyst. Austin strives to help each client determine the most effective secret recipe of digital channels & tactics for their…
How confident are you that your Adwords ads are performing as well as they could be? Even a small improvement on a metric like click through rate or conversion rate can have a big impact on your business. These 7 A/B split…
What is Google Answer Box? Google Answer Box is the structured snippet you see at the top of the search engine results page. It gives you the answer to a question, or at least part of it, while also linking…
In order to see real results from SEO & SEM efforts, you need a website that makes it easy for the customer to do what you want them to. In digital marketing, we call this converting. Why? Because they are…
One of the more controversial topics of paid search advertising is bidding on competitor brand name keywords in Google Adwords. Some have argued that this is a violation of trademark laws, however, courts have held up that it is generally…
Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase? (It's true) Whether it's a shopping cart, a web form, or some other type of online…
The many areas of digital advertising can be confusing for people who are just getting started. To make things easier, we explain 27 definitions and acronyms that focus on two major areas of digital marketing, paid search and organic search.…