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Explore Our Latest Digital Marketing Tips
5 Ways GA4 Will Impact Paid Media
If you are a digital marketer and haven’t heard about GA4, the deprecation of Universal Analytics, and the impacts that this will have on the... Read More
Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)
Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the... Read More
Marketing During a Recession: Why it Matters & Strategy Tips
Should you advertise during a recession? Effective marketing during a recession is the key to coming out of that period successful and profitable.... Read More
The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)
Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run... Read More
Paid Media Marketing During a Recession
Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at... Read More
The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)
Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than... Read More
Why Keyword Research is Important for SEO & How to Do it Better
Well-done keyword research is what separates have and the have-nots in the digital world. Why is that? Good keyword research reveals what... Read More
Understanding the Difference Between SEO and SEM
Effective digital marketing can increase traffic to your website, but it’s important to understand the difference between SEO and SEM.... Read More
B2B SaaS: What it is and Why You Should Care
What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS... Read More
Google Analytics 4 Migration Services
Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023... Read More
Learn About Digital Marketing
Organic Search (SEO)
Organic Search, or SEO, optimizes and grows your website so that you can rank higher in Google and drive revenue. Explore expert SEO tips on local SEO, technical SEO, on-page SEO, and e-commerce SEO.
Paid Media (SEM)
Paid Search, or SEM/PPC, places ads on sites like Google and Bing or social media channels like Facebook and LinkedIn to connect with prospects. Explore expert paid media tips on PPC, display ads, and e-commerce.
Content Marketing
Content marketing involves crafting search-engine-friendly content to nurture your audience along their customer journey. Explore our content marketing blog for tips on content strategy and measurement.
Marketing Analytics
Analytics tracks and measures your digital marketing performance so that you can make data-driven decisions. Explore our website analytics blog for expert tips on closed-loop, google analytics, custom reporting, and more.
Watch and Learn
Our Culture
Welcome Steve Brockhaus, Organic Search Manager
We are excited to welcome Steve Brockhaus to Augurian as Manager – Organic Search! Steve has a background in media production and has spent the... Read More
9 Ways To Make Your Workplace More Enjoyable
Work is one of those things that’s required of us whether we like it …
Welcome Sairam Venkatasubramanian, Digital Marketing Associate
Welcoming our latest addition to the Organic Search team, Sairam…
Welcome Jonah Jelinski, Digital Marketing Associate
We are excited to welcome Jonah Jelinski to Augurian as Digital Marketing…
Our Network
Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)
Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the... Read More
The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)
Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth…
The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)
Andrew Davies is the CMO of Paddle, a payments infrastructure platform…
One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace…
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