It appears that as of today, North Dakota has been taken off the "Facebook map". Facebook advertisers woke up to find what is presumably a curious glitch with Facebook targeting options. The potential glitch was first recognized by Augurian on…
At Augurian, we believe that digital marketing campaigns need to be treated as investments. The best way to tie a digital investment to overall firm performance is with Return on Investment (ROI). But with so many variables and places to…
The main difference between SEO vs SEM is that SEO refers to organic search, while SEM usually refers to paid search. Organic search is when somebody searches a keyword and your website shows up based on the engine's algorithm. Paid…
1. When AdWords Spend Came in Over Budget 2. Some Clients Are Very Demanding 3. The Dreaded "You Must Log Out of All Other Accounts" 4. The SEO Work is Done and You're Waiting On Results 5. When Retargeting Finally…
We take pride at Augurian in our cool office space in NE Minneapolis. But, after seeing some of the coolest agency office spaces from around the world, we are a bit humbled. Here's our list of 24 amazing photos of the coolest…
B2B companies are often unsure of the value in social media. Many times their products are not consumer-facing, and they struggle to find much of a following on these networks. Despite this difficulty with organic social, B2B companies have seen…
Our own Micah Perzichilli is speaking at MnSearch today about building successful client-agency relationships. Often times agencies spend most of their time focusing on their PPC accounts and constantly improving their craft. This is undoubtedly an important part of what we…
We often get asked which display banner ad sizes should be included in an AdWords campaign. To help answer this question, we put together this list of the top 10 AdWords banner sizes based on performance (in pixels). Also included…
We are excited to welcome Augurian’s newest team member, Austin Voigt! Austin plays an important role at Augurian as a Senior Paid Media Analyst. Austin strives to help each client determine the most effective secret recipe of digital channels & tactics for their…
How confident are you that your Adwords ads are performing as well as they could be? Even a small improvement on a metric like click through rate or conversion rate can have a big impact on your business. These 7 A/B split…