The analysts at our digital marketing agency provide expert insight and execution for SEO, SEM, analytics, and content marketing every day. When we’re not busy crafting new strategies to help our clients win, we’re surfing the web for fresh content to inspire us. As it turns out, our Augurs are curious listeners with a case…
Blog
‘How I Work’ Episode 4 with Madeline Blasberg
In our fourth episode of How I Work, Josh sits down with Madeline Blasberg, Digital Marketing Manager at Leadpages. You’ll learn about the importance of a diversified paid media strategy, how to overcome challenges SaaS marketers are facing today and how to harness the power of content to boost your Saas business to success. Transcription…
Journey Toward A More Inclusive Workplace | Lesson #1 – Become Better Allies
Becoming Better Allies in 2020: How We’re Using the Lessons from AdFed’s Women’s Leadership Panel Late in 2019, we blogged about our experiences at AdFed’s Women’s Leadership Panel event. We included the perspectives of six Augur women who attended. At the close of that blog, we promised a sister piece covering the perspectives of Colin,…
4 Tests To Kickstart Your Paid Media Strategy in 2020
How will the turn of the decade impact your marketing plan? In this video, Sr. Manager of Paid Media Spencer Jahnke explains how to navigate your 2020 digital marketing strategy. Hear about 4 trends that will impact your paid media strategy in 2020 and beyond –and learn how you can test new tactics and measurement…
A Primer On Web Analytics For Marketers
What does it look like to work with an agency on a marketing analytics project? In this primer on web analytics for marketers, Augurian’s Analytics Manager, Megan Upperman, discusses: the value of investing in analytics services how to develop a measurement strategy for your business how to operationalize your marketing data Transcription Josh: Hi, this…
Strategic Frameworks For Digital Marketing
In this video, Shin takes three widely accepted concepts about product-market fit and looks at them through the lens of three strategic frameworks for digital marketing that all marketers should be paying attention to. These strategic frameworks for digital marketing include: the adoption curve of digital tactics the intersection of market forces and your digital…
Common Challenges With Closed Loop Analytics
In this video, Derrick Turner discusses common challenges that can arise for businesses that have implemented closed-loop analytics. To learn more about what closed loop analytics is, and why you should consider it for your business. Transcription Josh Becerra: Hey, everybody, this is Josh Becerra from Augurian. I’m here with our director of services,…
‘How I Work’ Episode 3 with Nate Grahek
We’re back with the third episode of How I Work! Hear from Nate Grahek of Sticky Marketing Tools about how to use video to scale sales. You’ll learn how to be agile with video, engage viewers early on in your videos, and educate your audience with webinars. Check out more 100% free, curated content from…
Lead Form Ads Drive Results For High-End Business
Lead Form Ads Drive Results For High-End Business Senior Manager Jason Stempel explains how we drove a massive increase in leads for a client selling luxury products. Watch to find out how he used automated bidding on Google and lead form ads on Facebook to reach people in-market for high-end home goods. Transcription Josh Becerra:…
Google Ads Bidding Strategies to Test In 2020
To dominate the Google Ads landscape in 2020, advertisers must be strategic with how they bid. In this video, Senior Analyst Arin Arpinar outlines four bidding strategies that will level up your Google Ads in 2020. Find out exactly when you should use automated bidding strategies and how to structure your campaigns for optimal results….