Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which showed rapidly declining revenue growth, as a result of the overall diminishing space for advertising…

For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during this annual statewide giving event. For those who may not be familiar with the organization:…

Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers.  Exact match is now less exact as Google has begun including close variations of exact match terms that have the same meaning or intent. In short, we suspect the result of this update will cause…

By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the top of the page – the next, you’re battling the Night King’s army of white…

Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…

Facebook is removing access to 3rd party data. You should freak out – but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to the data that’s been provided by partners – including household incomes, offline purchase data, and…

Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing is something every company should be using, not just B2B. Some B2B companies aren’t sold…

Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone!  Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, Jason is a humble industry veteran having fallen in love with Google Ad Words back in 2010. Prior to…

Google AdWords offers 8 bid strategy types to determine what price your bids will be set at: Target Search Page Location Target CPA Target ROAS Target Outranking Share Maximize Clicks Maximize Conversions Enhanced CPC Manual CPC The first 7 are automated bid strategies, meaning AdWords will adjust your bids as that particular strategy’s algorithm sees…