In this episode of Augurs on the Town, we talk with author Dan Wallace about his co-authored book The Physics of Brand. Dan and Josh break down: 1. His experience teaching marketing at University of Wisconsin, LaCrosse 2. His experience writing The Physics of Brand 3. How Civil Unrest, Geo-politics and Economics influence marketing and…

Marketing a SaaS offering is unique – so we’ve compiled the top 5 SaaS marketing mistakes to avoid. Most of these mistakes can be avoided by getting stakeholders in the right mindset – approaching marketing much like they do software development. All SaaS companies are inherently “tech” companies. With teams of coders planning, building, releasing…

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two topics. In the second “Tips for Inclusive Language in Advertising” they cover what inclusive language is, why its important in life and in advertising, examples of words and phrases, steps you can take to improve the inclusivity of your…

As part of Pride Month 2020, Augurian team members Cassie Burke and Megan Upperman hosted two discussion topics. In the first “How to Hold Space For Someone During A Difficult Time” they cover two key concepts: 1) Holding Space and 2) Optical Allyship and how to take these and connect them to the actual conversations…

Do you ever wonder if your content marketing strategy is actually effective? Bad content can mean losing readers and, ultimately, customers. The good news? It’s never too late to turn things around. Setting the right goals and tracking the right marketing metrics can set you on the course for success. An investment in content that…

Successful marketing in 2020 involves an orchestra of moving parts. A business needs an excellent content marketing strategy –and an excellent team to implement it. While rolling out a successful strategy is usually easier said than done, the process can be made easier with the right content marketing tools. Content Marketing Tools Are you ready…

9 Fundamentals For SaaS Marketing Are you launching a new SaaS business? Have you been charged with ramping up awareness, growth or sales for a SaaS business? After years of working with multiple SaaS companies and learning what works and what doesn’t, we’ve developed a list of 9 fundamentals for SaaS marketing. Ensuring that you’re…

If you’ve ever placed a paid search ad with Google, chances are you’ve heard of Quality Score. But, do you really know what it is or why it matters? If the answer is no, you’re in the right place.  This complete guide covers everything you need to know about the scoring system, plus expert tips…

As part of our Mental Health Awareness Month, we asked our very own Lydia Andresen to guide us through the creation of Vision Boards. Vision boards have become more and more popular as a way to help you get on track and stay on track with health, wellness, and life goals. They are a great…