We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with an associate’s degree in Web Design and a certificate in Graphic Design. Since then, he’s…
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Finding Work-Life Balance Through Travel
One of Augurian’s most important core values is: Balance Work-Life. Work Smarter. Live Better. Balance allows us to work smarter, and we live better when we have balance. One of the best ways to find balance and live better is to get out into the world and travel. Luis Vargas, Founder of Modern Adventure, said…
Why Can’t I Exclude North Korea From My Google Ad Targeting?
The Mystery of Google Ads Serving in OFAC-Sanctioned Countries We’ve all been there: you have a brand new product that is the greatest thing since sliced bread, and you need the world to know. Well, okay – maybe not the *entire* world… You might be selling blue jeans, edgy haircuts, real estate, designer shoes, Christmas…
The Untapped Ad Potential of Facebook’s Search Engine
Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which showed rapidly declining revenue growth, as a result of the overall diminishing space for advertising…
Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018
For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during this annual statewide giving event. For those who may not be familiar with the organization:…
Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now
Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the same meaning or intent. In short, we suspect the result of this update will cause…
Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search
By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the top of the page – the next, you’re battling the Night King’s army of white…
Augurian Welcomes Two New Hires in July
Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with a BS in Marketing and a minor in Sustainability. Her past experience includes content creation,…
Facebook is removing access to 3rd party data. You should freak out – but only a little
Facebook is removing access to 3rd party data. You should freak out – but only a little. By now, most marketers utilizing Facebook ads have heard the news: third party data targeting options are on their way out. Specifically, this refers to the data that’s been provided by partners – including household incomes, offline purchase data, and…
3 Digital Advertising Tactics Every B2B Company Should Use in 2018
Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook remarketing is something every company should be using, not just B2B. Some B2B companies aren’t sold…