In this edition of Augur Insights, entitled “Cutting Your B2B CPA in Half“, Jason shares with Josh how Augurian was able to achieve a 66% decrease in CPA for a cybersecurity company – just two months after taking over the account from another agency. Learn what changes were made in the account as well as…
Blog
US Women’s Soccer Scores BIG on Google Trends
The United States women’s national soccer team won their 4th World Cup title with a 2-0 win against the Netherlands on July 7th, 2019. The team overcame a lot of opposition both on and off the field, broke many records, and brought a serious amount of pride home for Americans, especially women’s and LGBTQ rights…
Leveling Up Your Business With Paid Media Insights
Leveling up your business with paid media has never been easier. Paid media provides a wealth of business insights, if you know where to look. These insights have value that extends far beyond the paid media channel. Today’s top marketers leverage insights from the paid media channel to inform their entire marketing strategy. Let’s explore…
Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve
Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over the past couple months, we ran a new campaign structure test with a local client…
5 Tools to Translate Paid Search Ads and Campaigns
As a follow up to my recent post, Less Lost in Translation (of Google Ads Campaigns), I put together this short list of 5 of my go-to translation tools for paid search. These tools can be a good place to start if you need help translating ad copy, keywords or other parts of your campaigns….
Introducing Megan Upperman, Our Newest Augur in Organic Search
We are excited to welcome Megan Upperman to Augurian as Senior Analyst, Organic Search! Megan is a subject matter expert in search engine optimization and an advocate for using data to tell compelling, validated stories. Her experience includes leading SEO teams at multiple organizations and working with sites as big as Target and as small…
Less Lost in Translation (of Google Ads Campaigns)
Since I was a kid, I’ve been very intrigued by other languages, especially Spanish. As I watched Dora, got signed up for Spanish summer school and began to meet people from different backgrounds, I knew that I wanted to become fluent. I eventually decided to major in both Marketing and Spanish during college and hoped…
Meet Troy Van Leer, Our New Manager of Marketing Analytics
We are excited to welcome Troy Van Leer as our newest Augur! Troy joins Augurian as Manager, Marketing Analytics. He is a seasoned and respected expert in data analytics and measurement and has deep roots in digital marketing as an entrepreneur and innovator in our industry. Troy was born and raised in Minnesota, originally from…
Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know
What’s going on? As you’ve likely seen on the news in recent days, Facebook has just been hit with a discrimination charge by the Department of Housing and Urban Development (HUD). The United States government is effectively suing the social network for allegedly violating the Fair Housing Act, by “encouraging, enabling, and causing housing discrimination.”…
Introducing Seth Epstein, Our Newest Augur in Organic Search
We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with an associate’s degree in Web Design and a certificate in Graphic Design. Since then, he’s…