10 Metrics To Measure Your Digital Marketing ROI
Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital... Read More
PPC
Paid Media (PPC)
Paid Media, including Search Engine Marketing (SEM), and Pay-Per-Click Marketing (PPC) is a strategic effort to place ads in search engine results pages and on social media. Explore this paid media blog to learn about core paid search tips and tactics including e-commerce PPC, Google Ads, Bing PPC, Linkedin advertising, Facebook advertising, mobile ads, and more. Ready to begin? Start with paid media basics or browse our latest blogs for expert tips.
Get Started With Paid Media
Competitor Keyword Research: 3 Ways (With Tools)
One of the most basic elements of a successful SEO strategy is competitor keyword research. The right mix of keyword research tactics can empower you... Read More
Top 10 Google Ads Banner Sizes By Performance
When it comes to digital marketing, size actually does matter. Display advertising is critical to paid media marketing. It can drive quick... Read More
Beginner PPC
What Is Quality Score? (And How To Improve Yours)
If you’ve ever placed a paid search ad with Google, chances are you’ve heard of Quality Score. But, do you really know what it is or why it... Read More
From eCommerce to B2B: Unpacking Google Ads Pros & Cons by Industry
If you’re stepping into marketing within a new industry or…
How to Boost Your Strategy with ChatGPT Marketing Prompts
Ever since the release of ChatGPT, digital marketers have been testing…
A Guide to Cross Platform Marketing with Paid Media
As the digital landscape and the way users interact with it continue…
Intermediate PPC
Bi-Modal Approach to Paid Media
In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing... Read More
How to Build a Paid Media Team: Structure and Roles Every Director Should Know
Creating a successful paid media team means understanding paid social,…
PPC Metrics: Prioritize These 6 PPC KPIs That Truly Matter
Many brands are stuck investing time and money into paid advertising,…
Marketing Director’s Guide to Maximizing Your Google Ads Budget
Navigating Google Ads budgets is crucial yet challenging, especially…
Advanced PPC
Augur Actionables: Setting Up Real-Time Autobid Adjustments
Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our... Read More
11 Signs It’s Time to Fire Your Digital Marketing Agency
Are you feeling frustrated, unheard, or overlooked by your digital…
Augur Actionables: Setting Up Real-Time Autobid Adjustments
Tired of resetting your bid adjustments on your ad schedule? Learn…
Augur Actionables: Dynamic Geo Insertion
In this edition of Augur Actionables, Jasmine explains how to use…
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