10 Metrics To Measure Your Digital Marketing ROI
Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital... Read More
PPC
Paid Media (PPC)
Paid Media, including Search Engine Marketing (SEM), and Pay-Per-Click Marketing (PPC) is a strategic effort to place ads in search engine results pages and on social media. Explore this paid media blog to learn about core paid search tips and tactics including e-commerce PPC, Google Ads, Bing PPC, Linkedin advertising, Facebook advertising, mobile ads, and more. Ready to begin? Start with paid media basics or browse our latest blogs for expert tips.
Get Started With Paid Media
Competitor Keyword Research: 3 Ways (With Tools)
One of the most basic elements of a successful SEO strategy is competitor keyword research. The right mix of keyword research tactics can empower you... Read More
Top 10 Google Ads Banner Sizes By Performance
When it comes to digital marketing, size actually does matter. Display advertising is critical to paid media marketing. It can drive quick... Read More
Beginner PPC
What Is Quality Score? (And How To Improve Yours)
If you’ve ever placed a paid search ad with Google, chances are you’ve heard of Quality Score. But, do you really know what it is or why it... Read More
Understanding the Difference Between SEO and SEM
Effective digital marketing can increase traffic to your website,…
Beginners Guide to Negative Keywords For Google Ads in 2021
Find out if your company is losing money with Augurian’s Beginners…
It’s All About The Money, Honey: Facebook’s Arbitrary Ad Policies
In this blog we begin to unpack some of Facebook’s Arbitrary…
Intermediate PPC
Bi-Modal Approach to Paid Media
In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing... Read More
Paid Media Marketing During a Recession
Unless you live under a rock, you’ve probably heard the terms “recession”…
A Quick Guide to Google Ads Conversion Tracking
If you aren’t tracking conversions (important actions on your site)…
The Top 6 B2B Paid Media Channels to Test in 2022
In paid media advertising, we break out our budget into two categories:…
Advanced PPC
Augur Actionables: Setting Up Real-Time Autobid Adjustments
Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our... Read More
Augur Actionables: Setting Up Real-Time Autobid Adjustments
Tired of resetting your bid adjustments on your ad schedule? Learn…
Augur Actionables: Dynamic Geo Insertion
In this edition of Augur Actionables, Jasmine explains how to use…
Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve
Our paid media team constantly strives to push the boundaries with…
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