Derrick has a passion for digital media and has seen how effective it can be when managed by the right hands. A digital marketing veteran, Derrick has executed successful campaigns across many industries. He has an interest in connecting strategies, teams, & platforms together to support business objectives.
Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023 will be the final month that the previous version, Universal Analytics, collects data. If your business uses google analytics for its website, set up GA4 as early as possible to…
If you rely on google analytics, you need to be thinking about Google Analytics 4. The current version of google analytics (universal) recently announced its plan to stop collecting data in July 2023. We are a digital marketing and Google Analytics 4 agency here to tell you why some people feel like the mandatory switch…
Important higher funnel performance metrics that come out of the box with GA4. In digital marketing, there is an emphasis on using performance data to help guide the investment of both time and resources. Universal Analytics has offered several metrics which have historically had value, however, GA4 brings new out-of-the-box metrics that can tell new…
In this video, Derrick Turner discusses common challenges that can arise for businesses that have implemented closed-loop analytics. To learn more about what closed loop analytics is, and why you should consider it for your business. Transcription Josh Becerra: Hey, everybody, this is Josh Becerra from Augurian. I’m here with our director of services,…
“A lead only adds value to your business if they actually become business.” Your sales team should align with your digital marketing investments to drive the highest possible value to your business. In this video, Derrick Turner, Director of Services, explains more about how Augurian optimizes the alignment of sales and digital marketing investments. Video…
In this session, Derrick talks about a framework for optimal agency-client communication. This framework is based on the L.E.A.P Framework created by Dr. Amador from Columbia University. If improving agency communication with clients is important to you, then this video on Leap and Reap will give you a simple framework to follow. Transcription Derrick…
In this video, Derrick talks about the importance of using an Alpha | Beta structure in paid search. The two goals of well structured Alpha Beta campaigns are: 1) Optimal Budget Allocations 2) Clean Keyword Data Transcription Derrick Turner: Hello. My name is Derrick Turner. I’m the Director of Services here at Augurian. Today I’m…
In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover opportunities that could dramatically impact results. Transcription Derrick Turner: Hello everybody. My name is…
In my experience working in digital marketing, there are two keys to successful agency engagements. Listening and Trust. The digital marketing industry suffers from a general lack of these factors for two reasons: Many clients have been burned by agencies in the past. Whether it’s due to lack of experience or lack of transparency, it’s…
Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the same meaning or intent. In short, we suspect the result of this update will cause…
An elite private university and their stakeholders were interested in tracking outcomes of the leads they were bringing in through various channels. Augurian’s analytics team was able to surface a tracking key from google analytics and bring it into their CRM with each successful lead submission. As a result the client can now speak to…
A national e-commerce eyewear company needed to transition to Google Analytics 4. Initially, when Augurian’s Analytics Team took on the project, the tracking wasn’t coming in accurately according to our source of truth. Upon further investigation into how tracking had been set-up, it was evident that the website and it’s tracking plan had been built…