Beginner PPC

In this blog we begin to unpack some of Facebook’s Arbitrary Ad Policies, especially as they relate to political ads. As many digital marketers may have discovered in recent months, there’s a new ad policy in Facebook Town, and its… Read More

Images and video can have a big impact on driving engagement, so it’s important to use them in your search ads. With best practices for Gallery Ads, it’s easier to dominate the SERP and boost click-through-rates. In this video Jasmine… Read More

We all know how important video content is in helping to promote your online brand – whether in advertising, or organic posts your organization publishes. However, it can be difficult to keep up with the complicated, ever-changing recommendations set forth… Read More

In this edition of Augur Insights, Maddy explains how she’s doubling conversion rates with Google audiences.   There are a number of different Google Ads Audience Targeting options that exist today. In Maddy’s example she’s made use of the Detailed… Read More

If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem,… Read More

In this edition of Augur Insights, entitled “Cutting Your B2B CPA in Half“, Jason shares with Josh how Augurian was able to achieve a 66% decrease in CPA for a cybersecurity company – just two months after taking over the… Read More