Clean Air Products, a nationwide leader in designing and manufacturing high-quality cleanrooms and cleanroom products, poured a lot of work into redesigning a new website, and the launch date was right around the corner. In an industry where attention to detail of the final product is paramount, having confidence that the new site had an improved Share of Voice in the marketplace was no exception. They enlisted Augurian to ensure that not only their website’s existing share of voice was protected and maintained, but also that website traffic and revenue from organic search would increase after the launch of their new website.
Dunwoody College of Technology, the only not-for-profit technical college in the Upper Midwest, was challenged to find less costly, more targeted ways to draw students from the local urban area and surrounding rural areas in their state. They needed more inquiries about their degrees and programs to increase potential new student attendance at open houses, which provided the best way to turn potential student interest into enrollments. Dunwoody College needed better ways to find their audience efficiently and lower their cost per RSVP.
Augurian’s SEO and paid search teams collaborated to test the effectiveness of organic search title tags and headline variations using Google paid search ads. Winners were isolated quickly and the winning headlines were applied to property listing pages on the site which improved their performance in the organic search channel.