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Augurian

Augurian
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AdWords Affinity and In-Market Audiences

Posted on February 6, 2015August 7, 2020 by Josh Becerra
So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are… Read More
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Google Customer Journey Tool – Revisited

Posted on January 23, 2015July 8, 2020 by Josh Becerra
It has been over a year since we first blogged about the Google Customer Journey Tool. Well, recently they came out with an update to the tool. They’ve been busy analyzing millions of consumer interactions via Google Analytics. So the… Read More
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How Organic Rank Influences Click Through Rates

Posted on January 16, 2015August 7, 2020 by Josh Becerra
We are always getting questions like: “How important is page rank?” “How much more likely is someone to click on your search result based on your position?” “If i’m on page two of Google search results will people still click… Read More
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Happy New Year from Monkey Island!

Posted on December 31, 2014July 8, 2020 by Josh Becerra
Greetings & Happy Holidays from the Monkey Island Team! As we reflect back on 2014, it goes without saying that it was a wonderful and rewarding year for us, as well as for our clients and agency partners. We are… Read More
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Making the most out of AdWords Callout Extensions

Posted on September 19, 2014August 7, 2020 by Josh Becerra
The more information you can give someone who is searching online about your business the better online purchasing decisions they can make. Most importantly you have to make sure your points of differentiation are clearly stated – for example if… Read More
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How to Write a Great Mobile Search Ad.

Posted on September 13, 2014August 7, 2020 by Josh Becerra
The “experts” have been predicting that mobile advertising is the future; well i’m here to tell you that it is happening right now. So we thought we should post a quick tip or two on how to write a great… Read More
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The Easiest Way to Build Animated Display Ads

Posted on August 28, 2014August 7, 2020 by Josh Becerra
The Easiest Way to Build Animated Display Ads Every day, as you navigate around the internet you are presented with display advertising. Most of us don’t pay too much attention to these ads, mostly because their content isn’t very engaging… Read More
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Top 10 Mistakes Made with Google AdWords

Posted on August 23, 2014August 7, 2020 by Josh Becerra
This is an awesome infographic that clearly outlines the Top 10 Mistakes Made with Google AdWords! I’m sitting here trying to decide which of these top 10 mistakes made with Google AdWords is the worst mistake…but it is too hard.… Read More
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Close Variant Keyword Matching is Coming!

Posted on August 15, 2014August 7, 2020 by Josh Becerra
Keyword match types have been around for a long time. They help you control which searches trigger your ads on AdWords. If you aren’t familiar with them – here is a good video that explains the basics: But this blog… Read More
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Twin Cities Drupal Camp 2014

Posted on August 8, 2014July 8, 2020 by Josh Becerra
This is the second year in a row that Monkey Island is proud to be a sponsor of Twin Cities Drupal Camp! We love to support the Twin Cities Drupal community and being a sponsor is a small way we… Read More
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Importance of AdWords Quality Score

Posted on July 30, 2014August 7, 2020 by Josh Becerra
One of our mantras here at Monkey Island is “quality always supersedes quantity” so we thought it important to continue to educate our friends, fans, followers and partners about the importance of AdWords quality score. Here are two PDFs that… Read More
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Impact of Quality Score on CPA

Posted on July 29, 2014August 7, 2020 by Josh Becerra
Ever wonder… “what’s the real impact of quality score on CPA”? Basically, how much more or less you end up paying because of your keyword quality score. Well, we just happened to be attending an event with other SEO/SEM thought… Read More
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