Why Connect Google Analytics to AdWords?


A lot of times when our team takes over a new Adwords account for a new client we find that they don’t have Google Analytics linked to their AdWords account. Linking Adwords to Analytics is extremely important. So this post will help answer the question: Why Connect Google Analytics to Adwords?

The short and sweet of it is that by linking the two you get to see what a user did on your website after they clicked on your ad. Recently Google released 10 great insights you can derive from analytics once you’ve linked your Adwords accounts – and here it is in all its glory!

mobile search

If you want to dive even deeper and get the full list of insights and reports that you can run once your Google Analytics and AdWords accounts are linked – GO HERE. I you want a more condensed version – GO HERE.

Well, we hope this has helped you better understand the question: Why Connect Google Analytics to Adwords?

by Josh Becerra

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