Google call-only campaigns were recently released. These new campaigns display your phone number, your business information and a click to call button right in the search results. Research has shown that 70% of mobile searchers use click to call, and this new campaign type is designed to drive more calls to your business.
Convert 100% of Clicks to Calls
Not even the most highly optimized websites convert all clicks to calls, but with Google call-only campaigns every click is a call, and that’s all you pay for. You can develop a bidding strategy for these campaigns based on the value of a call to your business. You can also increase the CTR on these campaigns by using phone oriented calls to action like “Call for a free quote” or “Talk with an expert today”.
Ideal for websites that don’t convert well
Google call-only campaigns are also a good fit if your website is not optimized for call conversions. With this new campaign type your prospects don’t even visit your website, so it can be a good way to start driving phone calls without needing to make updates to your site.
Interested in learning more or setting up call-only campaigns for your business? Click to call an expert at Monkey Island 612-850-4200.
- Creating Ads with the Google Display Ad Builder - April 17, 2015
- Google Call-Only Campaigns: Make Your Phone Ring - February 28, 2015