Augurian Archives

The 8 Best PPC Networks in 2022

Posted on January 26, 2022January 26, 2022 by Dylan Sherman

This guide will introduce you to each of the eight best PPC Networks that are available for you to try in 2022. Plus, we include actionable insights and tips for who should use each of them. The Best PPC Networks… Read More

Read Article

The words professional self care lower your stress with these tips are highlighted in the center of a photo with a man with his head in his hands in front of a computer

Professional Self Care: Tips to Lower Career Stress

Posted on January 19, 2022January 14, 2022 by Marci Ricklick

Managing work-related stress can significantly impact our day-to-day lives, especially when working a regular 40-hour per week job takes roughly 24% of our time each week. Professional self-care is a great way to combat the different stresses that can arise… Read More

Read Article

A woman being hired for a job working at an agency.

Is Working At An Agency Right For You?

Posted on January 12, 2022January 11, 2022 by Monica Synstelien

You’ve got a point of view and a drive to create. You’re interested in marketing and have a suspicion you might be well suited to succeed in an agency environment. Agency life attracts many creative professionals hoping to break into… Read More

Read Article

Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021January 28, 2022 by Maddy Goeser

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More

Read Article

UA vs. GA4; History, Differences, and Uses

UA vs. GA4: What They Are and Why You Should Care

Posted on December 10, 2021January 6, 2022 by Kevin Malecha

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block, and he is shaking up your old understanding of Google Analytics. To compare Universal Analytics… Read More

Read Article

Upper Funnel GA4 Metrics That Are Ready Out Of the Box

Posted on November 29, 2021 by Derrick Turner

Important higher funnel performance metrics that come out of the box with GA4. In digital marketing, there is an emphasis on using performance data to help guide the investment of both time and resources. Universal Analytics has offered several metrics… Read More

Read Article

‘How I Work’ Ep 15 with Ryan Truax

Posted on November 4, 2021November 16, 2021 by Josh Becerra

Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita – a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has… Read More

Read Article

Press Release: Growth & Technology Lead To Big Changes At Augurian

Posted on October 4, 2021 by Augurian

Augurian announced on Monday that VP of Strategy & Founding Partner, Josh Becerra will be replacing Colin Hirdman as President. But Hirdman isn’t leaving Augurian – he’ll be leading a key innovation effort that the company started investing in a… Read More

Read Article

Welcome Jordan Janousek, Analyst – Paid Media

Posted on September 30, 2021November 16, 2021 by Augurian

We are excited to welcome Jordan Janousek to the Augurian team as an Analyst – Paid Media. Jordan started off his digital marketing career immediately after graduating from the University of South Dakota in 2016. Since then, he has worked… Read More

Read Article

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021January 28, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

Read Article