Augurian Archives

Google Analytics 4 Implementation Strategy & Agency Services

Posted on June 28, 2022 by Derrick Turner

Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023 will be the final month that the previous version, Universal Analytics, collects data. If your… Read More

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4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)

Posted on June 28, 2022June 29, 2022 by Derrick Turner

If you rely on google analytics, you need to be thinking about Google Analytics 4. The current version of google analytics (universal) recently announced its plan to stop collecting data in July 2023. We are a digital marketing and Google… Read More

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The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

Posted on June 2, 2022 by Arin Arpinar

If you’ve been living under a rock in the world of PPC marketing, you might not have heard that expanded text ads (ETAs) are retiring on June 30, 2022, meaning advertisers will no longer be able to create or edit… Read More

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One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More

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Content Measurement: 20 SEO Content Marketing Metrics That Matter

Posted on May 19, 2022May 19, 2022 by Augurian

Content marketing metrics can be a game-changer for any marketing campaign. If you are looking to level up your SEO strategy, using metrics can help maximize your return of investment (ROI) and business growth through intentional, relevant content. The majority… Read More

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9 Ways To Make Your Workplace More Enjoyable

Posted on May 18, 2022 by Autumn Iwanok

Work is one of those things that’s required of us whether we like it or not, so our advice to you is to learn how to like it. It’s not as difficult as it seems to make the workplace more… Read More

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The 6 Customer Journey Stages and Content Marketing Examples

Posted on May 13, 2022May 13, 2022 by Alaina Bergen

As a marketer or business owner, you know that customer journey mapping is key to reaching customers at each stage of the buying process. But what happens when it comes to content? How can you ensure that you provide relevant… Read More

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What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke

Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about. In… Read More

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What Does It Mean to Be An EOS Business?

Posted on May 3, 2022May 3, 2022 by Augurian

Small businesses often lack the focus and organization needed to grow, which is why the EOS business model is so effective. An EOS business, meaning a company that uses the Entrepreneurial Operating System (EOS), follows a set of processes and… Read More

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Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Posted on May 2, 2022 by Augurian

George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B… Read More

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“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

Posted on April 11, 2022April 11, 2022 by Augurian

Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college… Read More

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Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser

If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More

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Augurian

Google Analytics 4 Implementation Strategy & Agency Services

4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)

The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Content Measurement: 20 SEO Content Marketing Metrics That Matter

9 Ways To Make Your Workplace More Enjoyable

The 6 Customer Journey Stages and Content Marketing Examples

What Are The Best Marketing Psychology Books?

What Does It Mean to Be An EOS Business?

Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

A Quick Guide to Google Ads Conversion Tracking

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