Augurian Archives

Top Down vs Bottom Up: Which approach fits you better?

Posted on September 23, 2021September 23, 2021 by Kim Dohner

Choosing the right management style for your business is key to your success. There are two popular options: top down vs bottom up. Before you can pick the right management approach, it’s important to take the time to fully understand… Read More

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5 Best Books On SaaS Metrics from Starting up to Scaling

Posted on September 15, 2021September 15, 2021 by Kim Dohner

If you are new to SaaS, the sheer volume of available metrics to track, calculate, and analyze can be overwhelming. That’s why it’s important to take time to learn about metrics in the early stages of your company’s growth. To… Read More

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BDR vs SDR: What Do Sales & Business Development Reps Do?

Posted on September 1, 2021September 1, 2021 by Kim Dohner

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and sales team position titles are often used interchangeably, so getting a clear grasp on which… Read More

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Why You (might) Need a Fractional CMO

Posted on August 30, 2021 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

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10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021August 16, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

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Welcoming Our Newest Cohort Of Coordinators

Posted on July 16, 2021 by Augurian

We’re really excited to welcome our most recent cohort of new coordinators to Augurian. Our Coordinator Program is a training program that helps individuals that demonstrate a lot of potential the opportunity to learn all about how to do digital… Read More

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SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021July 29, 2021 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide, you’ll… Read More

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Augurs on the Town Ep 17 with Abby Kelsey

Posted on June 16, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks about the ROI of social media with Abby Kelsey, Social Media Strategist at SPS Commerce. Learn all about how Social can impact ROI as well as other performance indicators like… Read More

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Blockchain Effect on SaaS Companies

Posted on June 14, 2021September 14, 2021 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

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Augurs on the Town Ep 16 with Patrick Donohue

Posted on June 8, 2021 by Augurian

In this episode of Augurs on the Town, Josh talks with Patrick Donohue, President & CEO of Hill Capital Corporation. If you’re interested in funding the growth of your company or capital formation – this is a must watch interview.… Read More

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