Augurian Archives - Augurian

Instagram for Dummies: ‘How I Work’ EP29 with Corey Walker (Marketing Specialist)

Posted on December 5, 2022December 1, 2022 by Augurian

Corey Walker is the co-author of Instagram For Dummies and Instagram For Business For Dummies, a how-to guide for using Instagram to market your business. She is also the owner of The Marketing Specialist, a digital marketing agency where she… Read More

Are Discounts Dead? ‘How I Work’ EP28 with Andrew Forman (Givz)

Posted on November 21, 2022November 21, 2022 by Augurian

Andrew Forman is the founder and CEO of Givz, an e-commerce marketing platform that provides a platform for brands and merchants to offer a replacement to traditional discounts. He worked in investment banking and was the treasurer of a non-profit… Read More

Brand Fundamentals & Inclusive Responsibilities: ‘How I Work’ EP27 with Kathy Galloway (kgallowayconsulting)

Posted on November 7, 2022November 3, 2022 by Augurian

Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation.… Read More

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Putting People First: ‘How I Work’ EP26 with Ashleigh Wilson (AuditMate)

Posted on October 10, 2022September 26, 2022 by Augurian

Ashleigh Wilson is the founder and CEO of AuditMate, the first-ever elevator auditing system built to empower property managers and owners to get the full value of their elevator maintenance contract. Ashleigh is a self-proclaimed elevator nerd that grew up… Read More

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5 Ways GA4 Will Impact Paid Media

Posted on September 28, 2022September 28, 2022 by Augurian

If you are a digital marketer and haven’t heard about GA4, the deprecation of Universal Analytics, and the impacts that this will have on the digital tech stack of the majority of companies, I am both amazed and concerned for… Read More

Esra Kucukciftci

Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)

Posted on September 26, 2022September 26, 2022 by Augurian

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of Pricing Canvas™, and before founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I… Read More

marketing during a recession

Marketing During a Recession: Why it Matters & Strategy Tips

Posted on September 13, 2022September 14, 2022 by Lydia Andresen

Should you advertise during a recession? Effective marketing during a recession is the key to coming out of that period successful and profitable. Even in a recession, there are plenty of opportunities to build customer loyalty and gain new leads.… Read More

The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)

Posted on September 12, 2022September 9, 2022 by Augurian

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the… Read More

Paid Media Marketing During a Recession

Posted on September 1, 2022 by Arin Arpinar

Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with… Read More

The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Posted on August 29, 2022August 29, 2022 by Augurian

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.… Read More

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Why Keyword Research is Important for SEO & How to Do it Better

Posted on August 19, 2022 by Augurian

Well-done keyword research is what separates have and the have-nots in the digital world. Why is that? Good keyword research reveals what opportunities are available to you and which of those you should pursue. But bad keyword research sends you… Read More

Understanding the Difference Between SEO and SEM

Posted on August 19, 2022August 20, 2022 by Augurian

Effective digital marketing can increase traffic to your website, but it’s important to understand the difference between SEO and SEM. What’s SEO? And what’s SEM? We’ll break down these two terms, so you can create a solid digital marketing strategy… Read More