How Organic Rank Influences Click Through Rates

We are always getting questions like:
“How important is page rank?”
“How much more likely is someone to click on your search result based on your position?”
“If i’m on page two of Google search results will people still click on my search result?”

Basically people want to know how organic rank influences click through rates. So here is the short and sweet of it:

On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

mobile search

In case you wonder where the other 23.08% of the clicks are, here are some possible scenarios:

– Some people may find the ads displayed above the organic results more relevant.
– Some people may not find what they are looking for in the first 10 results so they click on results from the second or third page instead.
– Others may not find what they are looking for at all so they refine the search adding more words to the query to be more explicit.
– With Google providing more and more instant answers people may very well find the answer to what they are looking for in the displayed search results so there is no need for them to click on any of the results.

Clearly – getting on page one is important, and getting in the top three spots is ideal. So now you know how organic rank influences click through rates.

by Josh Becerra

President at Augurian
Josh Becerra
Latest posts by Josh Becerra (see all)
Explore Our Latest Digital Marketing Tips