Intermediate PPC

Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details… Read More

Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see… Read More

Over the past several months we have been giving Dynamic Search Ads in AdWords a try with a few of our client accounts. At this point we can safely say that 80% of the time they are helping us improve… Read More

So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are… Read More

One of our mantras here at Monkey Island is “quality always supersedes quantity” so we thought it important to continue to educate our friends, fans, followers and partners about the importance of AdWords quality score. Here are two PDFs that… Read More

Ever wonder… “what’s the real impact of quality score on CPA”? Basically, how much more or less you end up paying because of your keyword quality score. Well, we just happened to be attending an event with other SEO/SEM thought… Read More

Online retail grew over 30% in 2013. In response to this Google has recently launched the beta version of what they are calling “Enhanced Ecommerce” for Google Analytics. Basically Enhanced Ecommerce helps online retailers get a more complete picture of… Read More

AdWords just announced the release of a number of really cool new tools, one of which is called the Drafts & Experiments tool. The tool isn’t readily available yet, so we have been getting asked about other ways you could… Read More

Today I sat down with Toby Cryns (otherwise known as The Mighty Mo!) to set up tag manager on his site – so that he could track how many web visitors click on a specific link. We had so much… Read More

This past week I had the pleasure of participating in a discussion about the Baynard Institute e-Commerce checkout usability study entitled – “Exploring the Customer’s Checkout Experience” hosted by Michael Noble of Apruve. Michael did an awesome job leading the… Read More