Intermediate PPC Blog - Augurian

Guide to Performance Max Campaigns in Google Ads

Posted on March 23, 2023March 23, 2023 by Payson Merkel

Performance Max campaigns, the all-in-one campaign type from Google, are here to stay. But are you equipped with the necessary skills to unlock their limitless potential? How do performance max campaigns work, and what’s all the hype about? When Performance… Read More

Paid Media Marketing During a Recession

Posted on September 1, 2022 by Arin Arpinar

Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with… Read More

Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser

If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More

paid-media-channels-to-test-in-2022

The Top 6 B2B Paid Media Channels to Test in 2022

Posted on April 5, 2022April 20, 2022 by Arin Arpinar

In paid media advertising, we break out our budget into two categories: core and edge. Core is what we know works. Core tactics should be fully funded. Edge are net new tests we’re running that can fail. If we find… Read More

b2b-marketing-trends

7 B2B Marketing Trends to Watch in 2022

Posted on February 17, 2022April 7, 2022 by Arin Arpinar

Rising inflation, supply chain issues, covid variant fire drills, rising interest rates, and the great resignation “employee-driven job market” are a handful of some of the major trends that are affecting our economy in 2022. The goal of this blog… Read More

The 8 Best PPC Networks in 2022

The 8 Best PPC Networks in 2022

Posted on January 26, 2022March 7, 2022 by Dylan Sherman

This guide will introduce you to each of the eight best PPC Networks that are available for you to try in 2022. Plus, we include actionable insights and tips for who should use each of them. The Best PPC Networks… Read More

digital-marketing-roi-metrics

10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

digital marketing tools

Two New (Free) Digital Marketing Tools

Posted on May 20, 2021 by Augurian

Our team has been busy living out one of our core values (Build Innovation!) and we’ve got 2 new amazing digital marketing tools to help you perform at your best! Google Search Ad Creation Tool Create, Align, and Publish Search… Read More

Types of Ad Fraud

Types of Ad Fraud All SaaS Marketers Should Be Aware of

Posted on January 13, 2021January 28, 2022 by Augurian

When it comes to bad digital – ad fraud is probably the most egregious act out there. So we’re going to highlight the eight types of ad fraud all SaaS marketers should be aware of. How Prevalent is Ad Fraud?… Read More

google ads bidding strategies explained

Google Ads Bidding Strategies Explained [Updated 2020]

Posted on October 14, 2020April 15, 2021 by Augurian

Understanding and creating your own Google Ads bidding strategies can be daunting, especially when you’re ready to scale with automated bidding. There’s so much more to bidding in Google Ads than setting and forgetting. The right Google Ads strategy will… Read More

What the Death of the Third-Party Cookie Means for Marketers

Posted on May 4, 2020July 8, 2020 by Augurian

Google has announced they will be phasing out third-party cookies over the next two years. In this video, Augurian’s Derrick Turner sits down with Analytics Manager Megan Upperman, who breaks down how this major change might affect your customer data… Read More

Driving a 2x Return for an Ecommerce Business on Amazon with Jasmine Hippe

Driving 2x Return for an Ecommerce Biz on Amazon

Posted on March 11, 2020July 8, 2020 by Augurian

Amazon represents a massive opportunity for e-commerce brands – but it can be tricky to find success on the ever-changing platform. Hear from Senior Analyst Jasmine Hippe about how we drove a 200% increase in return on Amazon for a… Read More