Intermediate PPC Blog

10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

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Two New (Free) Digital Marketing Tools

Posted on May 20, 2021 by Augurian

Our team has been busy living out one of our core values (Build Innovation!) and we’ve got 2 new amazing digital marketing tools to help you perform at your best! Google Search Ad Creation Tool Create, Align, and Publish Search… Read More

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Types of Ad Fraud All SaaS Marketers Should Be Aware of

Posted on January 13, 2021July 29, 2021 by Augurian

When it comes to bad digital – ad fraud is probably the most egregious act out there. So we’re going to highlight the eight types of ad fraud all SaaS marketers should be aware of. How Prevalent is Ad Fraud?… Read More

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Google Ads Bidding Strategies Explained [Updated 2020]

Posted on October 14, 2020April 15, 2021 by Augurian

Understanding and creating your own Google Ads bidding strategies can be daunting, especially when you’re ready to scale with automated bidding. There’s so much more to bidding in Google Ads than setting and forgetting. The right Google Ads strategy will… Read More

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What the Death of the Third-Party Cookie Means for Marketers

Posted on May 4, 2020July 8, 2020 by Augurian

Google has announced they will be phasing out third-party cookies over the next two years. In this video, Augurian’s Derrick Turner sits down with Analytics Manager Megan Upperman, who breaks down how this major change might affect your customer data… Read More

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Driving a 2x Return for an Ecommerce Business on Amazon with Jasmine Hippe

Driving 2x Return for an Ecommerce Biz on Amazon

Posted on March 11, 2020July 8, 2020 by Augurian

Amazon represents a massive opportunity for e-commerce brands – but it can be tricky to find success on the ever-changing platform. Hear from Senior Analyst Jasmine Hippe about how we drove a 200% increase in return on Amazon for a… Read More

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New Auto-Tagging Feature in Facebook Ads

New Auto-Tagging Features in Facebook Ads

Posted on March 11, 2020July 8, 2020 by Augurian

Tracking actions that users take on your website is a crucial piece of digital marketing. In this video, Managers Austin Voigt and Megan Upperman discuss… How to use Facebook’s new auto-tagging feature for conversion tracking. How it can potentially make… Read More

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How Google's Optiscore will impact agencies premier partner status

How Google’s OptiScore Impacts Agencies’ Premier Partner Status

Posted on March 9, 2020July 8, 2020 by Augurian

Google’s OptiScore, released in 2019, grades advertisers’ accounts on how well they adhere to Google-dictated “best practices.” In this video, Director of Services Derrick Turner talks about how the OptiScore will impact agencies’ Premier Partner status – and the implications… Read More

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4 Tests to Kickstart Your Paid Media Strategy _ Augurian

4 Tests To Kickstart Your Paid Media Strategy in 2020

Posted on January 20, 2020July 8, 2020 by Spencer Jahnke

How will the turn of the decade impact your marketing plan? In this video, Sr. Manager of Paid Media Spencer Jahnke explains how to navigate your 2020 digital marketing strategy. Hear about 4 trends that will impact your paid media… Read More

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Lead Form Ads Drive Results For High-End Business

Posted on December 30, 2019July 8, 2020 by Jason Stempel

Lead Form Ads Drive Results For High-End Business Senior Manager Jason Stempel explains how we drove a massive increase in leads for a client selling luxury products. Watch to find out how he used automated bidding on Google and lead… Read More

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