Adwords imported call conversions were just announced today. Up until now the only way you could attribute call conversions through Adwords was by call length. Well, not anymore. With Adwords imported call conversions you just need to track call details like:
1) the caller’s phone number
2) the call start time
3) if the call lead to conversions like sales.
Obviously, using a customer relationship management (CRM) system to help track this will work best.
Here is the link with the step-by-step process you need to set up Adwords imported call conversions.
With this data, you’ll be able to make better decisions on where to spend marketing budget, keyword bids & positioning, and campaign optimization. Imagine being able to increase spend based on which terms are driving calls that result in leads and sales. Once you start increasing your spend on high-performing terms backed by Adwords imported call conversion data you’ll likely be able to identify new keyword expansion opportunities.
AdWords imported call conversions brings us a step closer to fully closing the loop between offline call data and the performance of your digital marketing efforts. Give it a try and let us know what you think!