Google Mobile Friendly Test
Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post.
This is one of the few times in my life where I… Read More
Augurian
The Difference Between an A/B Test and a Multivariate Test
Lately I’ve been writing a lot of posts answering questions that we get asked all the time. Well, here is another one:
What is the difference between an AB Test and a Multivariate Test?
Here is the best way to… Read More
Successful Pi Day Ecommerce Strategy
Last Saturday was Pi Day 3/14/15! You know “Pi”, that mathematical constant that is the ratio of a circle’s circumference to it’s diameter. Totally geeking out here!
Anyway, here is an example of a successful Pi Day ecommerce strategy we… Read More
Duplicate Contents Effect on Organic Rank
Earlier this month we were discussing duplicate contents effect on organic rank with a client that is driving visitors to special landing pages which contain a lot of the same content that a general page on their website also contains.… Read More
Google Ranks Mobile Friendly Websites Higher
Almost every week we have someone ask us if Google ranks mobile friendly websites higher?
Well, on Febrary 26, 2015 Google announced that starting on April 21st they will be expanding their use of “mobile-friendliness” as a ranking signal. They… Read More
Google Call-Only Campaigns: Make Your Phone Ring
Google call-only campaigns were recently released. These new campaigns display your phone number, your business information and a click to call button right in the search results. Research has shown that 70% of mobile searchers use click to call, and… Read More
How Dynamic Search Ads Work
Over the past several months we have been giving Dynamic Search Ads in AdWords a try with a few of our client accounts. At this point we can safely say that 80% of the time they are helping us improve… Read More
Why Connect Google Analytics to AdWords?
A lot of times when our team takes over a new Adwords account for a new client we find that they don’t have Google Analytics linked to their AdWords account. Linking Adwords to Analytics is extremely important. So this… Read More
AdWords Affinity and In-Market Audiences
So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are… Read More
Google Customer Journey Tool – Revisited
It has been over a year since we first blogged about the Google Customer Journey Tool. Well, recently they came out with an update to the tool. They’ve been busy analyzing millions of consumer interactions via Google Analytics. So the… Read More
How Organic Rank Influences Click Through Rates
We are always getting questions like:
“How important is page rank?”
“How much more likely is someone to click on your search result based on your position?”
“If i’m on page two of Google search results will people still click… Read More
Happy New Year from Monkey Island!
Greetings & Happy Holidays from the Monkey Island Team!
As we reflect back on 2014, it goes without saying that it was a wonderful and rewarding year for us, as well as for our clients and agency partners. We are… Read More