Augurian Archives - Page 21 of 33

Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

Posted on July 10, 2019July 8, 2020 by Arin Arpinar

Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over… Read More

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5 Tools to Translate Paid Search Ads and Campaigns

Posted on June 24, 2019July 8, 2020 by Maddy Goeser

As a follow up to my recent post, Less Lost in Translation (of Google Ads Campaigns), I put together this short list of 5 of my go-to translation tools for paid search. These tools can be a good place to… Read More

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Introducing Megan Upperman, Our Newest Augur in Organic Search

Posted on June 7, 2019July 8, 2020 by Augurian

We are excited to welcome Megan Upperman to Augurian as Senior Analyst, Organic Search! Megan is a subject matter expert in search engine optimization and an advocate for using data to tell compelling, validated stories. Her experience includes leading SEO… Read More

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Less Lost in Translation (of Google Ads Campaigns)

Posted on June 7, 2019July 8, 2020 by Maddy Goeser

Since I was a kid, I’ve been very intrigued by other languages, especially Spanish. As I watched Dora, got signed up for Spanish summer school and began to meet people from different backgrounds, I knew that I wanted to become… Read More

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Meet Troy Van Leer, Our New Manager of Marketing Analytics

Posted on May 14, 2019July 8, 2020 by Augurian

We are excited to welcome Troy Van Leer as our newest Augur! Troy joins Augurian as Manager, Marketing Analytics. He is a seasoned and respected expert in data analytics and measurement and has deep roots in digital marketing as an… Read More

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Picture of faces in profiles representing advertising targeting

Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know

Posted on April 5, 2019July 8, 2020 by Austin Voigt

What’s going on? As you’ve likely seen on the news in recent days, Facebook has just been hit with a discrimination charge by the Department of Housing and Urban Development (HUD). The United States government is effectively suing the social… Read More

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Introducing Seth Epstein, Our Newest Augur in Organic Search

Posted on March 13, 2019July 8, 2020 by Augurian

We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with… Read More

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Finding Work-Life Balance Through Travel

Posted on March 12, 2019July 8, 2020 by Augurian

One of Augurian’s most important core values is: Balance Work-Life. Work Smarter. Live Better. Balance allows us to work smarter, and we live better when we have balance. One of the best ways to find balance and live better is… Read More

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Austin's Expression: Why Can't I Exclude North Korea From My Ad Targeting?

Why Can’t I Exclude North Korea From My Google Ad Targeting?

Posted on March 4, 2019July 8, 2020 by Austin Voigt

The Mystery of Google Ads Serving in OFAC-Sanctioned Countries We’ve all been there: you have a brand new product that is the greatest thing since sliced bread, and you need the world to know. Well, okay – maybe not the… Read More

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The Untapped Ad Potential of Facebook’s Search Engine

Posted on December 15, 2018July 8, 2020 by Austin Voigt

Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which… Read More

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Augur holding puppies from Secondhand Hounds

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Posted on December 6, 2018July 8, 2020 by Austin Voigt

For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during… Read More

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Featured Image of Derrick on Close Variant Exact Match Update

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

Posted on September 20, 2018July 8, 2020 by Derrick Turner

Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the… Read More

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Augurian

Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

5 Tools to Translate Paid Search Ads and Campaigns

Introducing Megan Upperman, Our Newest Augur in Organic Search

Less Lost in Translation (of Google Ads Campaigns)

Meet Troy Van Leer, Our New Manager of Marketing Analytics

Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know

Introducing Seth Epstein, Our Newest Augur in Organic Search

Finding Work-Life Balance Through Travel

Why Can’t I Exclude North Korea From My Google Ad Targeting?

The Untapped Ad Potential of Facebook’s Search Engine

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

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