Augurian Archives - Page 22 of 33

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Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know

Posted on April 5, 2019July 8, 2020 by Austin Voigt

What’s going on? As you’ve likely seen on the news in recent days, Facebook has just been hit with a discrimination charge by the Department of Housing and Urban Development (HUD). The United States government is effectively suing the social… Read More

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Introducing Seth Epstein, Our Newest Augur in Organic Search

Posted on March 13, 2019July 8, 2020 by Augurian

We’d like to welcome Seth Epstein to Augurian! Seth joins the Organic Search team as a Senior Analyst. Seth is born and raised in Minnesota, originally from Plymouth now residing in Minneapolis. He graduated in 2012 from Minneapolis College with… Read More

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Finding Work-Life Balance Through Travel

Posted on March 12, 2019July 8, 2020 by Augurian

One of Augurian’s most important core values is: Balance Work-Life. Work Smarter. Live Better. Balance allows us to work smarter, and we live better when we have balance. One of the best ways to find balance and live better is… Read More

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Austin's Expression: Why Can't I Exclude North Korea From My Ad Targeting?

Why Can’t I Exclude North Korea From My Google Ad Targeting?

Posted on March 4, 2019July 8, 2020 by Austin Voigt

The Mystery of Google Ads Serving in OFAC-Sanctioned Countries We’ve all been there: you have a brand new product that is the greatest thing since sliced bread, and you need the world to know. Well, okay – maybe not the… Read More

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The Untapped Ad Potential of Facebook’s Search Engine

Posted on December 15, 2018July 8, 2020 by Austin Voigt

Earlier this week, Facebook announced it would be reinstating a small test of its search ad placements, known as “Sponsored Results,” on mobile apps and in its Marketplace. The news comes in the wake of Facebook’s recent earnings report, which… Read More

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Augur holding puppies from Secondhand Hounds

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Posted on December 6, 2018July 8, 2020 by Austin Voigt

For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during… Read More

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Featured Image of Derrick on Close Variant Exact Match Update

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

Posted on September 20, 2018July 8, 2020 by Derrick Turner

Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the… Read More

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Paid Search Conquesting / Competitive Bidding Game of Thrones photo

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

Posted on September 7, 2018July 8, 2020 by Arin Arpinar

By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the… Read More

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Augurian Welcomes Two New Hires in July

Posted on July 31, 2018July 8, 2020 by Augurian

Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with… Read More

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3 Digital Advertising Tactics Every B2B Company Should Use in 2018

Posted on May 31, 2018July 8, 2020 by Augurian

Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook … Read More

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Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Posted on April 4, 2018July 8, 2020 by Augurian

Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, … Read More

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Augurian Welcomes Two New Digital Marketing Coordinators

Posted on March 19, 2018July 8, 2020 by Augurian

Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living… Read More

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Augurian

Why Facebook’s Being Sued for Discrimination & What Advertisers Need to Know

Introducing Seth Epstein, Our Newest Augur in Organic Search

Finding Work-Life Balance Through Travel

Why Can’t I Exclude North Korea From My Google Ad Targeting?

The Untapped Ad Potential of Facebook’s Search Engine

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

Augurian Welcomes Two New Hires in July

3 Digital Advertising Tactics Every B2B Company Should Use in 2018

Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Augurian Welcomes Two New Digital Marketing Coordinators

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