Beginner PPC

Google call-only campaigns were recently released. These new campaigns display your phone number, your business information and a click to call button right in the search results. Research has shown that 70% of mobile searchers use click to call, and… Read More

The more information you can give someone who is searching online about your business the better online purchasing decisions they can make. Most importantly you have to make sure your points of differentiation are clearly stated – for example if… Read More

The “experts” have been predicting that mobile advertising is the future; well i’m here to tell you that it is happening right now. So we thought we should post a quick tip or two on how to write a great… Read More

The Easiest Way to Build Animated Display Ads Every day, as you navigate around the internet you are presented with display advertising. Most of us don’t pay too much attention to these ads, mostly because their content isn’t very engaging… Read More

This is an awesome infographic that clearly outlines the Top 10 Mistakes Made with Google AdWords! I’m sitting here trying to decide which of these top 10 mistakes made with Google AdWords is the worst mistake…but it is too hard.… Read More

Keyword match types have been around for a long time. They help you control which searches trigger your ads on AdWords. If you aren’t familiar with them – here is a good video that explains the basics: But this blog… Read More

Today our team was invited to participate in a livestream put on by Google entitled “The Future of Adwords”. During the event Google’s VP of Product Management for AdWords – Jerry Dischler – announced a couple of new initiatives that… Read More

What gets your ads to show higher than your competition? What reduces your cost every time your ad is clicked? What makes you sit back, kick your feet up on the desk and laugh at your competitors? QUALITY SCORE! Here… Read More

Its every retailers dream – put your product in front of a consumer in the moment that matters. Well with every consumer being so hyper-informed and hyper-connected the opportunity to connect the right product with the right customer is becoming… Read More

Just like every year around the 4th of July I start seeing a ton of advertisements declaring one sort of “Independence Day Sale” or another. They arrive in my mailbox at home, they are aired between TV segments and I… Read More

Have you ever gone to a website and then continue navigating to different websites and all the sudden find ads appearing from the site you first visited? Thats because that first site has a remarketing campaign running. Well, i’m here… Read More

If there is one thing that Yogi Bear and his side kick Boo Boo are pros at – its sniffing out their next picnic basket heist! Yup, Yogi and Boo Boo are master foragers – once they locate a scent… Read More