The Easiest Way to Build Animated Display Ads

The Easiest Way to Build Animated Display Ads

Every day, as you navigate around the internet you are presented with display advertising. Most of us don’t pay too much attention to these ads, mostly because their content isn’t very engaging and they take second stage to the main content we are focusing our attention on. But every now and then an animated display ad (you know, the ones with the moving banners and images that move around or appear) is able to attract our eye. As a marketer you’ve probably asked yourself: ‘What is the easiest way to build animated display ads?”

Well, yesterday Google announced that AdWords advertisers can now upload HTML5 ads built with Google Web Designer (GWD) into Google display campaigns. This is by far the easiest way to build animated display ads! If you haven’t downloaded GWD, you should check it out!

Here is a short video on GWD:

Prior to this announcement you either had to know how to create an animated GIF or Flash or you were stuck using AdWords display ad builder – which was helpful but ads always seemed somewhat disjointed and clunky. So it is no surprise that Google has integrated GWD and AdWords – creating the easiest way to build animated display ads!

We look forward to seeing your animated display ads out in the wild!

by Josh Becerra

President at Augurian
Josh Becerra
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