Have you ever gone to a website and then continue navigating to different websites and all the sudden find ads appearing from the site you first visited? Thats because that first site has a remarketing campaign running. Well, i’m here to tell you that remarketing just got a whole lot more interesting for online retailers!
Imagine, you are browsing for a micro hoodie on The North Face’s website and the follow up remarketing ads don’t just promote “The North Face” outerwear in a general sense – they actually show you an ad containing an image of the micro hoodie you were browsing! That is powerful stuff – a real game changer for online retailers!
Here is the details of Google’s announcement today.