AdWords Quality Score – Mystery Solved!

What gets your ads to show higher than your competition?

What reduces your cost every time your ad is clicked?

What makes you sit back, kick your feet up on the desk and laugh at your competitors?


Here is how Google defines Quality Score:  “Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad.”  Google rates quality score on a 10 point scale, 10 being an absurdly good job of tying your keywords, ads and landing pages to one another.

Here’s a fun – and tasty – example:

I search on “candy store”:
Quality Score - Mystery Solved

I see the first ad:
Understand Quality Score

I click the ad and see:
Colin Hirdman Quality Score

Notice anything significant?!

The keyword is in the ad, the ad has compelling copy and links to a landing page that is…drum roll…A CANDY STORE!

So that’s the 1st Step in a good quality score – pick out good keywords, get your keywords in your ads and in your landing pages.

The 2nd Step is to create an engaging online experience for your visitors!  If Google sees that visitors are interested in your content your quality scores will improve over time.

So there you have it, short and sweet (pardon the pun!).  You now know the secret to paying less per click than your competitors with Google AdWords!

Just remember:  A good quality score is dependent on keywords being used in the ads and landing pages, and creating a website experience your visitors will love!

by Colin Hirdman

Founding Partner at Augurian
Colin Hirdman
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