Digital Marketing

Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions.… Read More

A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging… Read More

Have you heard about Google Micromoments? Well, if you haven’t it is worth checking out some of the data and insights that lead them to conclude that “the intersection of consumer need and consumer context is at the heart of… Read More

Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post. This is one of the few times in my life where I… Read More

Lately I’ve been writing a lot of posts answering questions that we get asked all the time. Well, here is another one: What is the difference between an AB Test and a Multivariate Test? Here is the best way to… Read More

It has been over a year since we first blogged about the Google Customer Journey Tool. Well, recently they came out with an update to the tool. They’ve been busy analyzing millions of consumer interactions via Google Analytics. So the… Read More

We tell all of our clients and anyone else who will listen that “a website should always be in BETA”, it is never a finished product. Businesses that are serious about improving the ROI of their websites are always tweaking… Read More

I’ve participated in a lot of “strategy” discussions where the center of the conversation is the brand and what the brand is trying to accomplish online. Unfortunately these conversations don’t recognize that the key driver to online marketing success is… Read More

Recently we held a webinar on the importance of “urgency” and how it can impact conversions. We pulled an excerpt from the webinar that explicitly talks about “external urgency” and how companies are influencing consumers to buy online. Check it… Read More

Here is an excerpt from the fifth webinar in our webinar series entilted Conversions Count. This month we took a look at how to capture and maintain a visitor’s attention by creating a strong information scent trail – otherwise know… Read More

Here is an excerpt from the third webinar in our webinar series entilted Conversions Count. This month we took a look at how anxiety can influence conversions. Specifically how “privacy” and “usability” anxiety can significantly decrease conversions. Here is the… Read More

I ran accross this awesome infographic that identifies 20 reasons to start a Google Plus account. However, out of those 20 i’ve picked the top five reasons why businesses need to start a Google Plus account, and here they are:… Read More