Digital Marketing Blog

What is Remarketing In Digital Marketing? 4 Different Types

Posted on December 20, 2022 by Augurian

Remarketing is an essential part of any digital marketing campaign. While remarketing continues to grow in popularity, with all the buzz, it can be difficult to sort out exactly what is remarketing in digital marketing. This guide covers everything business… Read More

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Marketing During a Recession: Why it Matters & Strategy Tips

Posted on September 13, 2022September 14, 2022 by Lydia Andresen

Should you advertise during a recession? Effective marketing during a recession is the key to coming out of that period successful and profitable. Even in a recession, there are plenty of opportunities to build customer loyalty and gain new leads.… Read More

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What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke

Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about. In… Read More

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The Top 6 B2B Paid Media Channels to Test in 2022

Posted on April 5, 2022April 20, 2022 by Arin Arpinar

In paid media advertising, we break out our budget into two categories: core and edge. Core is what we know works. Core tactics should be fully funded. Edge are net new tests we’re running that can fail. If we find… Read More

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7 B2B Marketing Trends to Watch in 2022

Posted on February 17, 2022April 7, 2022 by Arin Arpinar

Rising inflation, supply chain issues, covid variant fire drills, rising interest rates, and the great resignation “employee-driven job market” are a handful of some of the major trends that are affecting our economy in 2022. The goal of this blog… Read More

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Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021April 15, 2022 by Maddy Goeser

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More

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BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021April 15, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

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Why You (might) Need a Fractional CMO

Posted on August 30, 2021April 15, 2022 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

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SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Posted on June 24, 2021April 15, 2022 by Augurian

Effective SaaS marketing strategy hums like a well-oiled machine, driving exponential growth for your business. This SaaS business strategy guide outlines how to choose the right marketing tactics – from paid media to content and SEO. With this guide,… Read More

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Blockchain Effect on SaaS Companies

Posted on June 14, 2021April 15, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

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Digital Marketing Due Diligence

Posted on May 20, 2021April 15, 2022 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

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Marketing Tech Stack Strategy

Posted on May 17, 2021 by Augurian

Marketing Tech Stack Strategy Your marketing tech stack, or MarTech for short, is your virtual toolbox for your digital marketing needs. With over 8,000 MarTech “tools” available, the perfect ones for your marketing needs are out there. You just have… Read More

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Digital Marketing

What is Remarketing In Digital Marketing? 4 Different Types

Marketing During a Recession: Why it Matters & Strategy Tips

What Are The Best Marketing Psychology Books?

The Top 6 B2B Paid Media Channels to Test in 2022

7 B2B Marketing Trends to Watch in 2022

Complete Guide to SaaS PPC Advertising Tactics

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Why You (might) Need a Fractional CMO

SaaS Marketing Strategy: 4 Core Tactics To Amplify Growth

Blockchain Effect on SaaS Companies

Digital Marketing Due Diligence

Marketing Tech Stack Strategy

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