Augurian Archives - Page 8 of 33

UA vs. GA4; History, Differences, and Uses

UA vs. GA4: What They Are and Why You Should Care

Posted on December 10, 2021January 6, 2022 by Kevin Malecha

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block, and he is shaking up your old understanding of Google Analytics. To compare Universal Analytics… Read More

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Upper Funnel GA4 Metrics That Are Ready Out Of the Box

Posted on November 29, 2021 by Derrick Turner

Important higher funnel performance metrics that come out of the box with GA4. In digital marketing, there is an emphasis on using performance data to help guide the investment of both time and resources. Universal Analytics has offered several metrics… Read More

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‘How I Work’ Ep 15 with Ryan Truax

Posted on November 4, 2021January 31, 2022 by Josh Becerra

Episode 15 of ‘How I Work’ features Josh Becerra talking SaaS marketing with Ryan Truax, Director of Marketing over at Sportsdigita – a cloud based sales enablement program for the sports and enterprise industry. Ryan explains the differences he has… Read More

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Press Release: Growth & Technology Lead To Big Changes At Augurian

Posted on October 4, 2021 by Augurian

Augurian announced on Monday that VP of Strategy & Founding Partner, Josh Becerra will be replacing Colin Hirdman as President. But Hirdman isn’t leaving Augurian – he’ll be leading a key innovation effort that the company started investing in a… Read More

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Welcome Jordan Janousek, Analyst – Paid Media

Posted on September 30, 2021November 16, 2021 by Augurian

We are excited to welcome Jordan Janousek to the Augurian team as an Analyst – Paid Media. Jordan started off his digital marketing career immediately after graduating from the University of South Dakota in 2016. Since then, he has worked… Read More

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BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021April 15, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

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Top Down vs Bottom Up: Which approach fits you better?

Posted on September 23, 2021April 15, 2022 by Kim Dohner

Choosing the right management style for your business is key to your success. There are two popular options: top down vs bottom up. Before you can pick the right management approach, it’s important to take the time to… Read More

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5 Best Books On SaaS Metrics from Starting up to Scaling

Posted on September 15, 2021April 15, 2022 by Kim Dohner

If you are new to SaaS, the sheer volume of available metrics to track, calculate, and analyze can be overwhelming. That’s why it’s important to take time to learn about metrics in the early stages of your company’s growth. To… Read More

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BDR vs SDR: What Do Sales & Business Development Reps Do?

Posted on September 1, 2021April 15, 2022 by Kim Dohner

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and sales team position titles are often used interchangeably, so getting a clear grasp on which… Read More

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Why You (might) Need a Fractional CMO

Posted on August 30, 2021February 13, 2024 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

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10 Metrics To Measure Your Digital Marketing ROI

Posted on August 10, 2021November 24, 2021 by Augurian

Digital marketing campaigns need to be treated as investments – at least, that’s what we believe at Augurian. The best way to tie a digital investment to overall performance is by calculating Return on Investment (ROI). But with so many… Read More

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Welcoming Our Newest Cohort Of Coordinators

Posted on July 16, 2021 by Augurian

We’re really excited to welcome our most recent cohort of new coordinators to Augurian. Our Coordinator Program is a training program that helps individuals that demonstrate a lot of potential the opportunity to learn all about how to do digital… Read More

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Augurian

UA vs. GA4: What They Are and Why You Should Care

Upper Funnel GA4 Metrics That Are Ready Out Of the Box

‘How I Work’ Ep 15 with Ryan Truax

Press Release: Growth & Technology Lead To Big Changes At Augurian

Welcome Jordan Janousek, Analyst – Paid Media

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Top Down vs Bottom Up: Which approach fits you better?

5 Best Books On SaaS Metrics from Starting up to Scaling

BDR vs SDR: What Do Sales & Business Development Reps Do?

Why You (might) Need a Fractional CMO

10 Metrics To Measure Your Digital Marketing ROI

Welcoming Our Newest Cohort Of Coordinators

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