Give Thanks!
Ladies & Gents, this ain’t your ordinary, run of the mill, SEO blog post! Instead of posting yet another opinion about the art and science of online marketing – here at Monkey Island – we thought it only appropriate to… Read More
Augurian
AdWords Quality Score – Mystery Solved!
What gets your ads to show higher than your competition?
What reduces your cost every time your ad is clicked?
What makes you sit back, kick your feet up on the desk and laugh at your competitors?
QUALITY SCORE!
Here… Read More
Content Marketing’s dirty little secret…(shhhhhhh)
It goes without saying that marketing has gotten harder and harder over the years. We have gone from door-to-door sales people who had 2 precious minutes to capture the attention of their target audience to websites that now have less… Read More
The Key Driver to Online Marketing Success – Getting into your customer’s mindset
I’ve participated in a lot of “strategy” discussions where the center of the conversation is the brand and what the brand is trying to accomplish online. Unfortunately these conversations don’t recognize that the key driver to online marketing success is… Read More
MII Sponsors: WordUp 2013: An event for WordPress enthusiasts!
As many of you already know, Monkey Island. partners with Agencies, Web Design Firms, and Freelancers – helping them help their clients get to the next level with their online marketing.
One group of people that are near and dear… Read More
B2Bs – Its time to Create a Cultural of Measurement
Now more than ever you can measure just about anything and everything when it comes to your website – the path a visitor took to get to your site, how they interacted with your site, what actions (conversions) they… Read More
Excerpt from our Understanding Urgency Webinar: Creating External Urgency
Recently we held a webinar on the importance of “urgency” and how it can impact conversions. We pulled an excerpt from the webinar that explicitly talks about “external urgency” and how companies are influencing consumers to buy online. Check it… Read More
10 ways to make your landing pages better
Google is in the business of providing the most relevant results to people searching online. Through their algorithm they reward web pages that most closely match the searches being done.
Because every web page stands on its own merit and… Read More
Support your Campaign Goals with Landing Pages!
Recently I have been in conversations with a number of business owners who have been disappointed with the Ad Rank of their pay-per-click(PPC) ads. They have certain keywords that they want to show up for but find they are having… Read More
Excerpt for our Boosting Relevance Webinar
Here is an excerpt from the fifth webinar in our webinar series entilted Conversions Count. This month we took a look at how to capture and maintain a visitor’s attention by creating a strong information scent trail – otherwise know… Read More
Promote products to the right customer when they are searching for them
Its every retailers dream – put your product in front of a consumer in the moment that matters. Well with every consumer being so hyper-informed and hyper-connected the opportunity to connect the right product with the right customer is becoming… Read More
Break down your Google Analytics visitor data into manageable chunks with Advanced Segments
If you are trying to gleam relevant insights about your website’s visitor behavior, but are only looking at basic Google Analytics data like “New Visits”, “Unique Visitors”, “Bounce Rate”, “Visit Duration” and “Pages per Visit” you need to read this… Read More