Google is in the business of providing the most relevant results to people searching online. Through their algorithm they reward web pages that most closely match the searches being done.
Because every web page stands on its own merit and is analyzed and optimized to gain exposure for the specific keyword it’s oriented to – landing pages have proven to be the very best way to increase SEO rankings.
Here are 10 key landing page features that we recommend:
1) Headlines that Match Ad Copy
2) Clear and Concise Headlines
3) Impeccable Grammar
4) Social Proof / Trust Indicators
5) A Strong Call to Action
6) Buttons & CTA should Stand Out
7) Go Easy on the Links
8) Use Related Images and Videos
9) Keep it Above the Fold
10)Always be Testing