Augurian Archives - Page 27 of 33

Attitude of Gratitude

Posted on November 19, 2015July 8, 2020 by Josh Becerra

grat·i·tude ˈɡradəˌt(y)o͞od/ noun the quality of being thankful; readiness to show appreciation for and to return kindness. We’ve been blessed in so many ways in 2015 and we would like to say thanks to all our clients, partners, friends and… Read More

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Optimizing Campaigns for the Holidays

Posted on November 19, 2015August 7, 2020 by Josh Becerra

Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see… Read More

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Holiday Shopping – in the Moment

Posted on November 19, 2015July 8, 2020 by Josh Becerra

Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions.… Read More

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Share of Voice Calculation: How to Measure and Grow SOV

Posted on October 25, 2015January 28, 2022 by Augurian

Calculating share of voice for paid search can be a challenge, but one that is well worth the effort. SOV can help drive visits to your website and keep traffic from your competitors’ sites, resulting in new opportunities and increased… Read More

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Leveraging Micromoments

Posted on June 18, 2015July 8, 2020 by Josh Becerra

A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging… Read More

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AdWords Upgraded URLs

Posted on June 17, 2015August 7, 2020 by Josh Becerra

This is a public service announcement. Starting on July 1st, all advertisers will need to start using AdWords Upgraded URLs in place of destination URLs. Here is a short video describing the benefits of AdWords Upgraded URLs If you haven’t… Read More

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Google Micromoments

Posted on June 4, 2015July 8, 2020 by Josh Becerra

Have you heard about Google Micromoments? Well, if you haven’t it is worth checking out some of the data and insights that lead them to conclude that “the intersection of consumer need and consumer context is at the heart of… Read More

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Founding Partner Speaks at Minnesota Interactive Marketing Association (MIMA)

Posted on May 26, 2015July 8, 2020 by Josh Becerra

One of our Founding Partners, Josh Becerra, was asked to “drop some knowledge bombs” at MIMA’s Tactics-in-Twenty event in May. Josh shared the stage with Nina Hale, Founder of Nina Hale Inc. and Christina Lefebvre, Marketing Automation Consultant from Antenna.… Read More

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Increase Your AdWords Budget

Posted on May 12, 2015August 7, 2020 by Josh Becerra

Anytime someone tells us that we would be benefited if we spent a little more money on something; as humans we are very skeptical. Take for example the car sales person trying to sell you on the extended warranty option… Read More

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Creating Ads with the Google Display Ad Builder

Posted on April 17, 2015August 7, 2020 by Zack Steven

The Google Display Ad Builder is a great tool to use if you If you are interested in trying some display ads but you’re lacking time and/or a designer. It’s quick and it’s free! Key benefits of the Display Ad… Read More

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Google Mobile Friendly Test

Posted on April 14, 2015July 8, 2020 by Josh Becerra

Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post. This is one of the few times in my life where I… Read More

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The Difference Between an A/B Test and a Multivariate Test

Posted on April 3, 2015July 8, 2020 by Josh Becerra

Lately I’ve been writing a lot of posts answering questions that we get asked all the time. Well, here is another one: What is the difference between an AB Test and a Multivariate Test? Here is the best way to… Read More

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Augurian

Attitude of Gratitude

Optimizing Campaigns for the Holidays

Holiday Shopping – in the Moment

Share of Voice Calculation: How to Measure and Grow SOV

Leveraging Micromoments

AdWords Upgraded URLs

Google Micromoments

Founding Partner Speaks at Minnesota Interactive Marketing Association (MIMA)

Increase Your AdWords Budget

Creating Ads with the Google Display Ad Builder

Google Mobile Friendly Test

The Difference Between an A/B Test and a Multivariate Test

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