Augurian Archives - Page 27 of 32

Founding Partner Speaks at Minnesota Interactive Marketing Association (MIMA)

Posted on May 26, 2015July 8, 2020 by Josh Becerra

One of our Founding Partners, Josh Becerra, was asked to “drop some knowledge bombs” at MIMA’s Tactics-in-Twenty event in May. Josh shared the stage with Nina Hale, Founder of Nina Hale Inc. and Christina Lefebvre, Marketing Automation Consultant from Antenna.… Read More

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Increase Your AdWords Budget

Posted on May 12, 2015August 7, 2020 by Josh Becerra

Anytime someone tells us that we would be benefited if we spent a little more money on something; as humans we are very skeptical. Take for example the car sales person trying to sell you on the extended warranty option… Read More

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Creating Ads with the Google Display Ad Builder

Posted on April 17, 2015August 7, 2020 by Zack Steven

The Google Display Ad Builder is a great tool to use if you If you are interested in trying some display ads but you’re lacking time and/or a designer. It’s quick and it’s free! Key benefits of the Display Ad… Read More

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Google Mobile Friendly Test

Posted on April 14, 2015July 8, 2020 by Josh Becerra

Way back in May of 2013 I was asked to write a guest post on The Future of SEO along with 3 other experts. Here is the post. This is one of the few times in my life where I… Read More

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The Difference Between an A/B Test and a Multivariate Test

Posted on April 3, 2015July 8, 2020 by Josh Becerra

Lately I’ve been writing a lot of posts answering questions that we get asked all the time. Well, here is another one: What is the difference between an AB Test and a Multivariate Test? Here is the best way to… Read More

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Successful Pi Day Ecommerce Strategy

Posted on March 19, 2015August 7, 2020 by Josh Becerra

Last Saturday was Pi Day 3/14/15! You know “Pi”, that mathematical constant that is the ratio of a circle’s circumference to it’s diameter. Totally geeking out here! Anyway, here is an example of a successful Pi Day ecommerce strategy we… Read More

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Duplicate Contents Effect on Organic Rank

Posted on March 14, 2015August 7, 2020 by Josh Becerra

Earlier this month we were discussing duplicate contents effect on organic rank with a client that is driving visitors to special landing pages which contain a lot of the same content that a general page on their website also contains.… Read More

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Google Ranks Mobile Friendly Websites Higher

Posted on March 6, 2015August 7, 2020 by Josh Becerra

Almost every week we have someone ask us if Google ranks mobile friendly websites higher? Well, on Febrary 26, 2015 Google announced that starting on April 21st they will be expanding their use of “mobile-friendliness” as a ranking signal. They… Read More

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Google Call-Only Campaigns: Make Your Phone Ring

Posted on February 28, 2015August 7, 2020 by Zack Steven

Google call-only campaigns were recently released. These new campaigns display your phone number, your business information and a click to call button right in the search results. Research has shown that 70% of mobile searchers use click to call, and… Read More

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How Dynamic Search Ads Work

Posted on February 20, 2015August 7, 2020 by Josh Becerra

Over the past several months we have been giving Dynamic Search Ads in AdWords a try with a few of our client accounts. At this point we can safely say that 80% of the time they are helping us improve… Read More

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Why Connect Google Analytics to AdWords?

Posted on February 12, 2015August 7, 2020 by Josh Becerra

A lot of times when our team takes over a new Adwords account for a new client we find that they don’t have Google Analytics linked to their AdWords account. Linking Adwords to Analytics is extremely important. So this… Read More

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AdWords Affinity and In-Market Audiences

Posted on February 6, 2015August 7, 2020 by Josh Becerra

So you’ve got a display ad campaign running in AdWords. Give yourself a pat on the back. You’ve decided to really target your campaign by using placements – so your ads are only showing on sites that you believe are… Read More

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Augurian

Founding Partner Speaks at Minnesota Interactive Marketing Association (MIMA)

Increase Your AdWords Budget

Creating Ads with the Google Display Ad Builder

Google Mobile Friendly Test

The Difference Between an A/B Test and a Multivariate Test

Successful Pi Day Ecommerce Strategy

Duplicate Contents Effect on Organic Rank

Google Ranks Mobile Friendly Websites Higher

Google Call-Only Campaigns: Make Your Phone Ring

How Dynamic Search Ads Work

Why Connect Google Analytics to AdWords?

AdWords Affinity and In-Market Audiences

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