Augurian Archives - Page 26 of 33

Google’s New Customer Match for Shopping

Posted on July 1, 2016August 7, 2020 by Augurian

If you ask most businesses who their best customers are – the answer will most likely be “repeat customers”! That’s right loyal customers are an engine that can drive business success. For awhile now, Google has allowed businesses to target… Read More

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Adwords Salesforce Integration

Posted on June 15, 2016August 7, 2020 by Josh Becerra

Adwords Salesforce Integration Does your company use Salesforce? Are you advertising using AdWords? Would you like to correctly attribute which channel your leads and sales are coming from? If you answered “YES” to all of these questions, then you’ll be… Read More

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Augurian Welcomes New Organic Search Manager, Shinhee Son!

Posted on June 10, 2016July 8, 2020 by Augurian

We, at Augurian, are excited to announce our newest team member, Shinhee Son! He’ll be responsible for anchoring SEO for our clients as an Organic Search Manager. From tactical execution to informing strategy, Shinhee will be hyper focused on answering… Read More

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Augurian Has A New Office

Posted on June 6, 2016July 8, 2020 by Augurian

Augurian’s new office is located above the Bulldog NE on the corner of 4th & Hennepin. Our door will always be open for clients, partners, colleagues and friends to stop by anytime! Here are a few pictures from our move… Read More

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Augurian Welcomes New Manager of Paid Media, Derrick Turner!

Posted on May 23, 2016July 8, 2020 by Josh Becerra

We are thrilled to welcome Augurian’s newest team member, Derrick Turner! Derrick plays a very important role at Augurian as a Paid Media Manager. Derrick helps clients understand their own customers’ journeys and then optimize them to maximize business impact. He is responsible… Read More

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Google Analytics User Explorer Feature

Posted on May 19, 2016August 7, 2020 by Josh Becerra

Recently the Google Analytics User Explorer Feature was released. It’s a great new way for digital marketers to better understand and analyze individual user behavior. Basically each row represents a user and their associated metrics. This way you can begin… Read More

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We Are Augurian

Posted on May 6, 2016May 9, 2016 by Josh Becerra

As many of you know we launched our new company Augurian back in March of this year. Thanks to all of our clients, partners, colleagues, friends and family for attending our launch party at Day Block Brewing. One of the… Read More

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Attitude of Gratitude

Posted on November 19, 2015July 8, 2020 by Josh Becerra

grat·i·tude ˈɡradəˌt(y)o͞od/ noun the quality of being thankful; readiness to show appreciation for and to return kindness. We’ve been blessed in so many ways in 2015 and we would like to say thanks to all our clients, partners, friends and… Read More

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Optimizing Campaigns for the Holidays

Posted on November 19, 2015August 7, 2020 by Josh Becerra

Here are a 3 ways you can get more out of your Adwords campaigns- so you can crush it this holiday season! 1. Use the mobile bid adjustment simulator to optimize your mobile bids at the campaign level to see… Read More

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Holiday Shopping – in the Moment

Posted on November 19, 2015July 8, 2020 by Josh Becerra

Instead of never ending mall marathons, Google is finding that shoppers are doing their holiday shopping in the moments that they have throughout their busy daily lives. This type of shopping has led to shorter, more purposeful mobile shopping sessions.… Read More

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Share of Voice Calculation: How to Measure and Grow SOV

Posted on October 25, 2015January 28, 2022 by Augurian

Calculating share of voice for paid search can be a challenge, but one that is well worth the effort. SOV can help drive visits to your website and keep traffic from your competitors’ sites, resulting in new opportunities and increased… Read More

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Leveraging Micromoments

Posted on June 18, 2015July 8, 2020 by Josh Becerra

A week or so ago we published a blog about Google Micromoments. This is a follow on blog that dives a little deeper into the subject and provides some links to more content that Google has been publishing about leveraging… Read More

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Augurian

Google’s New Customer Match for Shopping

Adwords Salesforce Integration

Augurian Welcomes New Organic Search Manager, Shinhee Son!

Augurian Has A New Office

Augurian Welcomes New Manager of Paid Media, Derrick Turner!

Google Analytics User Explorer Feature

We Are Augurian

Attitude of Gratitude

Optimizing Campaigns for the Holidays

Holiday Shopping – in the Moment

Share of Voice Calculation: How to Measure and Grow SOV

Leveraging Micromoments

Our Brand Promise

Industries

Resources