Augurian Archives - Page 23 of 33

Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Posted on February 15, 2018June 14, 2018 by Augurian

Google published big news last week, announcing that they will start to mark all HTTP sites as “not secure” starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all… Read More

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Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

Posted on January 10, 2018July 8, 2020 by Augurian

When AdWords first launched in 2000, it had only 350 advertisers. It’s fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has… Read More

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The Most Searched Topics On Google From 2017

Posted on December 13, 2017July 8, 2020 by Augurian

Google’s annual “Year in Search” report gives us lots of insight into our search behavior in 2017. Not only is it very interesting to see the topics most frequently searched, but it can also help us understand topics and ideas… Read More

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An Overview of the PPC Marketing Funnel and Tactics To Approach It

Posted on December 1, 2017July 8, 2020 by Augurian

There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in… Read More

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6 Automated Rules For AdWords You Need To Know (With Setup Guide)

Posted on November 13, 2017July 8, 2020 by Augurian

Managing several campaigns or even accounts in AdWords can become a daunting task. Though there are many tools available to help with management, sometimes AdWords’ built-in automated rules are the simplest solution. Google gives a few suggestions for popular rules… Read More

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Is There No Such Thing as Bad Publicity Trump

Trumpalytics: Does Bad Publicity Help or Hurt SEO?

Posted on October 18, 2017July 8, 2020 by Augurian

Throughout the 2016 election, Donald Trump dominated the news cycle. Whether intentional or not, many – including statistics blog 538 have speculated that his often controversial remarks led to more press, eventually helping him to become President of The United… Read More

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AdWords Changes You Need To Know For Fall 2017

Posted on September 25, 2017July 8, 2020 by Augurian

Ad Rotation Settings Currently in AdWords, Google recommends having at least 3 ad variations per ad group. The reason for this is so that they can algorithmically decide which ad performs the best and deliver that one most often to… Read More

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Augurian Welcomes Three New Employees

Posted on September 15, 2017July 8, 2020 by Augurian

We have some exciting news this week – Augurian has added three new employees to our talented team! Let us introduce Lauren, Alec & Ben… Lauren Altschuler Lauren came to Augurian with one impassioned goal: help businesses grow. Through her… Read More

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Apparently You Can’t Target North Dakota Anymore On Facebook

Posted on August 16, 2017July 8, 2020 by Augurian

It appears that as of today, North Dakota has been taken off the “Facebook map”. Facebook advertisers woke up to find what is presumably a curious glitch with Facebook targeting options. The potential glitch was first recognized by Augurian on… Read More

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24 Amazing Photos of The Coolest Agency Office Spaces

Posted on June 27, 2017July 8, 2020 by Augurian

We take pride at Augurian in our cool office space in NE Minneapolis. But, after seeing some of the coolest agency office spaces from around the world, we are a bit humbled. Here’s our list of 24 amazing photos of… Read More

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LinkedIn Finally Did What B2B Companies Have Been Asking For – Remarketing!

Posted on June 14, 2017July 8, 2020 by Augurian

B2B companies are often unsure of the value in social media. Many times their products are not consumer-facing, and they struggle to find much of a following on these networks. Despite this difficulty with organic social, B2B companies have seen… Read More

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Building Client-Agency Relationships: PPC Onboarding Process

Posted on May 31, 2017July 8, 2020 by Augurian

Our own Micah Perzichilli is speaking at MnSearch today about building successful client-agency relationships. Often times agencies spend most of their time focusing on their PPC accounts and constantly improving their craft. This is undoubtedly an important part of what… Read More

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Augurian

Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

The Most Searched Topics On Google From 2017

An Overview of the PPC Marketing Funnel and Tactics To Approach It

6 Automated Rules For AdWords You Need To Know (With Setup Guide)

Trumpalytics: Does Bad Publicity Help or Hurt SEO?

AdWords Changes You Need To Know For Fall 2017

Augurian Welcomes Three New Employees

Apparently You Can’t Target North Dakota Anymore On Facebook

24 Amazing Photos of The Coolest Agency Office Spaces

LinkedIn Finally Did What B2B Companies Have Been Asking For – Remarketing!

Building Client-Agency Relationships: PPC Onboarding Process

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