Augurian Archives - Page 20 of 33 - Augurian

Augurs On The Town: Episode #2 with Jen Swanson

Posted on August 30, 2019July 8, 2020 by Augurian

Join Josh Becerra from Augurian at Nico’s Taco & Tequila Bar in St. Paul, as he talks with Jen Swanson, from Jen Swanson Consulting, about digital transformation. The two discuss what digital transformation is, how organizations can benefit from it… Read More

Augurian Volunteers | Cookie Cart

Posted on August 29, 2019July 8, 2020 by Augurian

On August 28th, the Augurian team had the opportunity to volunteer at Cookie Cart. Cookie Cart provides teens 15 to 18 years old with lasting and meaningful work, life and leadership skills through experience and training in urban nonprofit bakeries.… Read More

Alpha | Beta Structure in Paid Search

Alpha | Beta Structure in Paid Search

Posted on August 28, 2019July 8, 2020 by Derrick Turner

In this video, Derrick talks about the importance of using an Alpha | Beta structure in paid search. The two goals of well structured Alpha Beta campaigns are: 1) Optimal Budget Allocations 2) Clean Keyword Data Transcription Derrick Turner: Hello.… Read More

Welcome Cassie, Lydia & Madi – Our 3 New Rock Star Coordinators!

Posted on August 22, 2019July 8, 2020 by Augurian

Augurian is thrilled to launch our third cohort of coordinators and good things come in 3’s! Welcome Cassie, Lydia & Madi! Here is a fun “7 Questions” video that they put together to help you get to know each of… Read More

augurs on the town

Augurs On The Town : Episode #1 with Alex Hultgren

Posted on August 21, 2019September 10, 2019 by Augurian

Introducing Augurs On The Town, a new series of videos where Augurian team members have conversations with other local digital marketers and thought leaders, while hanging out at bars, breweries and venues throughout the Twin Cities. In Episode #1 of… Read More

bi-modal approach to paid media

Bi-Modal Approach to Paid Media

Posted on August 20, 2019July 8, 2020 by Derrick Turner

In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover… Read More

Facebook’s Updated Best Practices for Video

“We Changed Our Minds” – Facebook’s Updated Best Practices for Video

Posted on August 19, 2019July 8, 2020 by Austin Voigt

We all know how important video content is in helping to promote your online brand – whether in advertising, or organic posts your organization publishes. However, it can be difficult to keep up with the complicated, ever-changing recommendations set forth… Read More

Doubling conversion rates with google audiences

Augur Insights #3: Doubling Conversion Rates With Google Audiences

Posted on August 13, 2019July 8, 2020 by Maddy Goeser

In this edition of Augur Insights, Maddy explains how she’s doubling conversion rates with Google audiences. There are a number of different Google Ads Audience Targeting options that exist today. In Maddy’s example she’s made use of the Detailed… Read More

LinkedIn targeting in Bing Ads

LinkedIn Targeting in Bing Ads

Posted on August 7, 2019July 8, 2020 by Jason Stempel

Yes, LinkedIn targeting in Bing Ads is for real. Microsoft’s acquisition of LinkedIn signifies that the Bing Ads platform and LinkedIn are now family and this is a BIG win for marketers. For quite some time smart B2B marketers have… Read More

hub and spoke content model

What is the Hub and Spoke Content Model with Guest Mark Palony from Brandpoint

Posted on August 7, 2019July 8, 2020 by Augurian

Check out this great video of Josh talking with guest, Mark Palony from Brandpoint about the hub and spoke content model that they’re using with their clients. Transcript of Conversation Josh: Hey everybody, it’s Josh from Augurian, I’m here with… Read More

Marketing & Sales Alignment

Optimize Post-conversion Marketing to Turn Leads into Sales

Posted on August 5, 2019April 12, 2022 by Arin Arpinar

If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem,… Read More

dynamic geo insertion

Augur Actionables: Dynamic Geo Insertion

Posted on August 1, 2019July 8, 2020 by Jasmine Hippe

In this edition of Augur Actionables, Jasmine explains how to use Google’s Ad Customizer Feature to dynamically populate a searcher’s location into your ad copy. We’ve seen an average of 70% increase in CTR for ads that use this dynamic… Read More