Augurian Archives - Page 20 of 32 - Augurian

Doubling conversion rates with google audiences

Augur Insights #3: Doubling Conversion Rates With Google Audiences

Posted on August 13, 2019July 8, 2020 by Maddy Goeser

In this edition of Augur Insights, Maddy explains how she’s doubling conversion rates with Google audiences. There are a number of different Google Ads Audience Targeting options that exist today. In Maddy’s example she’s made use of the Detailed… Read More

LinkedIn targeting in Bing Ads

LinkedIn Targeting in Bing Ads

Posted on August 7, 2019July 8, 2020 by Jason Stempel

Yes, LinkedIn targeting in Bing Ads is for real. Microsoft’s acquisition of LinkedIn signifies that the Bing Ads platform and LinkedIn are now family and this is a BIG win for marketers. For quite some time smart B2B marketers have… Read More

hub and spoke content model

What is the Hub and Spoke Content Model with Guest Mark Palony from Brandpoint

Posted on August 7, 2019July 8, 2020 by Augurian

Check out this great video of Josh talking with guest, Mark Palony from Brandpoint about the hub and spoke content model that they’re using with their clients. Transcript of Conversation Josh: Hey everybody, it’s Josh from Augurian, I’m here with… Read More

Marketing & Sales Alignment

Optimize Post-conversion Marketing to Turn Leads into Sales

Posted on August 5, 2019April 12, 2022 by Arin Arpinar

If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem,… Read More

dynamic geo insertion

Augur Actionables: Dynamic Geo Insertion

Posted on August 1, 2019July 8, 2020 by Jasmine Hippe

In this edition of Augur Actionables, Jasmine explains how to use Google’s Ad Customizer Feature to dynamically populate a searcher’s location into your ad copy. We’ve seen an average of 70% increase in CTR for ads that use this dynamic… Read More

Augur Insights #2: Doubling Your Organic Search Traffic

Posted on July 29, 2019July 8, 2020 by Alec Tedham

In this edition of Augur Insights, entitled “Doubling Your Organic Search Traffic“, Alec shares how great content that answers a prospective client’s biggest questions as they search for a solution to their problem can result in huge wins by doubling… Read More

Keys to Successful Agency Engagements

Keys to Successful Agency Engagements: Listening & Trust

Posted on July 24, 2019August 21, 2019 by Derrick Turner

In my experience working in digital marketing, there are two keys to successful agency engagements. Listening and Trust. The digital marketing industry suffers from a general lack of these factors for two reasons: Many clients have been burned by agencies… Read More

Augur Insights #1: Cutting Your B2B CPA in Half

Posted on July 17, 2019July 8, 2020 by Jason Stempel

In this edition of Augur Insights, entitled “Cutting Your B2B CPA in Half“, Jason shares with Josh how Augurian was able to achieve a 66% decrease in CPA for a cybersecurity company – just two months after taking over the… Read More

US Women's Soccer

US Women’s Soccer Scores BIG on Google Trends

Posted on July 15, 2019July 8, 2020 by Arin Arpinar

The United States women’s national soccer team won their 4th World Cup title with a 2-0 win against the Netherlands on July 7th, 2019. The team overcame a lot of opposition both on and off the field, broke many records,… Read More

Leveling Up Your Business With Paid Media Insights

Leveling Up Your Business With Paid Media Insights

Posted on July 11, 2019July 8, 2020 by Jasmine Hippe

Leveling up your business with paid media has never been easier. Paid media provides a wealth of business insights, if you know where to look. These insights have value that extends far beyond the paid media channel. Today’s top marketers… Read More

Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

Posted on July 10, 2019July 8, 2020 by Arin Arpinar

Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over… Read More

Translation key

5 Tools to Translate Paid Search Ads and Campaigns

Posted on June 24, 2019July 8, 2020 by Maddy Goeser

As a follow up to my recent post, Less Lost in Translation (of Google Ads Campaigns), I put together this short list of 5 of my go-to translation tools for paid search. These tools can be a good place to… Read More