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Augurian

Augurian
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Facebook’s Updated Best Practices for Video

“We Changed Our Minds” – Facebook’s Updated Best Practices for Video

Posted on August 19, 2019July 8, 2020 by Austin Voigt
We all know how important video content is in helping to promote your online brand – whether in advertising, or organic posts your organization publishes. However, it can be difficult to keep up with the complicated, ever-changing recommendations set forth… Read More
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Doubling conversion rates with google audiences

Augur Insights #3: Doubling Conversion Rates With Google Audiences

Posted on August 13, 2019July 8, 2020 by Maddy Goeser
In this edition of Augur Insights, Maddy explains how she’s doubling conversion rates with Google audiences.   There are a number of different Google Ads Audience Targeting options that exist today. In Maddy’s example she’s made use of the Detailed… Read More
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LinkedIn targeting in Bing Ads

LinkedIn Targeting in Bing Ads

Posted on August 7, 2019July 8, 2020 by Jason Stempel
Yes, LinkedIn targeting in Bing Ads is for real. Microsoft’s acquisition of LinkedIn signifies that the Bing Ads platform and LinkedIn are now family and this is a BIG win for marketers. For quite some time smart B2B marketers have… Read More
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hub and spoke content model

What is the Hub and Spoke Content Model with Guest Mark Palony from Brandpoint

Posted on August 7, 2019July 8, 2020 by Augurian
Check out this great video of Josh talking with guest, Mark Palony from Brandpoint about the hub and spoke content model that they’re using with their clients. Transcript of Conversation Josh: Hey everybody, it’s Josh from Augurian, I’m here with… Read More
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Marketing & Sales Alignment

Optimize Post-conversion Marketing to Turn Leads into Sales

Posted on August 5, 2019April 12, 2022 by Arin Arpinar
If your company’s lead generation strategy is solely focused on creating a high volume of leads, it is most likely experiencing poor lead quality and a low percentage of leads are turning into opportunities or sales. To address this problem,… Read More
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dynamic geo insertion

Augur Actionables: Dynamic Geo Insertion

Posted on August 1, 2019July 8, 2020 by Jasmine Hippe
In this edition of Augur Actionables, Jasmine explains how to use Google’s Ad Customizer Feature to dynamically populate a searcher’s location into your ad copy. We’ve seen an average of 70% increase in CTR for ads that use this dynamic… Read More
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Augur Insights #2: Doubling Your Organic Search Traffic

Posted on July 29, 2019July 8, 2020 by Alec Tedham
In this edition of Augur Insights, entitled “Doubling Your Organic Search Traffic“, Alec shares how great content that answers a prospective client’s biggest questions as they search for a solution to their problem can result in huge wins by doubling… Read More
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Keys to Successful Agency Engagements

Keys to Successful Agency Engagements: Listening & Trust

Posted on July 24, 2019August 21, 2019 by Derrick Turner
In my experience working in digital marketing, there are two keys to successful agency engagements. Listening and Trust. The digital marketing industry suffers from a general lack of these factors for two reasons: Many clients have been burned by agencies… Read More
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Augur Insights #1: Cutting Your B2B CPA in Half

Posted on July 17, 2019July 8, 2020 by Jason Stempel
In this edition of Augur Insights, entitled “Cutting Your B2B CPA in Half“, Jason shares with Josh how Augurian was able to achieve a 66% decrease in CPA for a cybersecurity company – just two months after taking over the… Read More
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US Women's Soccer

US Women’s Soccer Scores BIG on Google Trends

Posted on July 15, 2019July 8, 2020 by Arin Arpinar
The United States women’s national soccer team won their 4th World Cup title with a 2-0 win against the Netherlands on July 7th, 2019. The team overcame a lot of opposition both on and off the field, broke many records,… Read More
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Leveling Up Your Business With Paid Media Insights

Leveling Up Your Business With Paid Media Insights

Posted on July 11, 2019July 8, 2020 by Jasmine Hippe
Leveling up your business with paid media has never been easier. Paid media provides a wealth of business insights, if you know where to look. These insights have value that extends far beyond the paid media channel. Today’s top marketers… Read More
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Prioritized ALPHA BETA Structure – Puts You Ahead Of The Curve

Posted on July 10, 2019July 8, 2020 by Arin Arpinar
Our paid media team constantly strives to push the boundaries with innovative tests around messaging, bidding, audiences, and budget management. Read on to learn how we tested a prioritized alpha beta structure, how it worked and what we learned. Over… Read More
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