Augurian Archives - Page 19 of 32 - Augurian

DRIVING ENGAGEMENT THROUGH GALLERY ADS IN PAID SEARCH

Driving Engagement Through Gallery Ads In Paid Search

Posted on September 23, 2019July 8, 2020 by Jasmine Hippe

Images and video can have a big impact on driving engagement, so it’s important to use them in your search ads. With best practices for Gallery Ads, it’s easier to dominate the SERP and boost click-through-rates. In this video Jasmine… Read More

What You Need To Know About The New Facebook HEC Restrictions

What You Need To Know About The New Facebook HEC Restrictions

Posted on September 13, 2019July 8, 2020 by Arin Arpinar

After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions.… Read More

Augur Actionables: Setting Up Real-Time Autobid Adjustments

Posted on September 11, 2019July 8, 2020 by Jasmine Hippe

Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our easy-to-use template. Jasmine Hippe, Paid Media Analyst at Augurian, walks you through how easy… Read More

Improving Communication

Improving Agency-Client Communication

Posted on September 9, 2019July 8, 2020 by Derrick Turner

In this session, Derrick talks about a framework for optimal agency-client communication. This framework is based on the L.E.A.P Framework created by Dr. Amador from Columbia University. If improving agency communication with clients is important to you, then this video… Read More

how to spot bad digital

How To Spot Bad Digital

Posted on September 6, 2019July 29, 2021 by Ben Anderholm

Want to find out how to spot bad digital? The reality is that some digital marketing agencies and freelancers aren’t always on the top of their game. Leads and conversions can stagnate or decline when they fall asleep at the… Read More

Not Provided Google Analytics Solution

Not Provided Google Analytics Solution

Posted on September 4, 2019July 8, 2020 by Augurian

Here is an easy not provided Google Analytics solution. Since 2011, Google has encrypted searches as “Not Provided”, however it’s still possible to find the data you need. Learn how Augurian solved the problem with Google Analytics tag manager. In… Read More

Augurs On The Town: Episode #2 with Jen Swanson

Posted on August 30, 2019July 8, 2020 by Augurian

Join Josh Becerra from Augurian at Nico’s Taco & Tequila Bar in St. Paul, as he talks with Jen Swanson, from Jen Swanson Consulting, about digital transformation. The two discuss what digital transformation is, how organizations can benefit from it… Read More

Augurian Volunteers | Cookie Cart

Posted on August 29, 2019July 8, 2020 by Augurian

On August 28th, the Augurian team had the opportunity to volunteer at Cookie Cart. Cookie Cart provides teens 15 to 18 years old with lasting and meaningful work, life and leadership skills through experience and training in urban nonprofit bakeries.… Read More

Alpha | Beta Structure in Paid Search

Alpha | Beta Structure in Paid Search

Posted on August 28, 2019July 8, 2020 by Derrick Turner

In this video, Derrick talks about the importance of using an Alpha | Beta structure in paid search. The two goals of well structured Alpha Beta campaigns are: 1) Optimal Budget Allocations 2) Clean Keyword Data Transcription Derrick Turner: Hello.… Read More

Welcome Cassie, Lydia & Madi – Our 3 New Rock Star Coordinators!

Posted on August 22, 2019July 8, 2020 by Augurian

Augurian is thrilled to launch our third cohort of coordinators and good things come in 3’s! Welcome Cassie, Lydia & Madi! Here is a fun “7 Questions” video that they put together to help you get to know each of… Read More

augurs on the town

Augurs On The Town : Episode #1 with Alex Hultgren

Posted on August 21, 2019September 10, 2019 by Augurian

Introducing Augurs On The Town, a new series of videos where Augurian team members have conversations with other local digital marketers and thought leaders, while hanging out at bars, breweries and venues throughout the Twin Cities. In Episode #1 of… Read More

bi-modal approach to paid media

Bi-Modal Approach to Paid Media

Posted on August 20, 2019July 8, 2020 by Derrick Turner

In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover… Read More