Augurian Archives - Page 19 of 33 - Augurian

GTM Event Tag Setup: Better Taxonomy, Better Reporting

Posted on October 21, 2019July 8, 2020 by Megan Upperman

Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that… Read More

Facebook’s Political Ads Policy

Posted on October 15, 2019October 30, 2019 by Austin Voigt

With all of the discussion happening around Facebook and the role it plays in our political landscape, have you ever wondered what goes on behind the scenes with Facebook’s political ads policy? We’ll give you a look at what precisely… Read More

Facebook's Arbitrary Ad Policies

It’s All About The Money, Honey: Facebook’s Arbitrary Ad Policies

Posted on October 8, 2019July 8, 2020 by Austin Voigt

In this blog we begin to unpack some of Facebook’s Arbitrary Ad Policies, especially as they relate to political ads. As many digital marketers may have discovered in recent months, there’s a new ad policy in Facebook Town, and its… Read More

Augurs On The Town: Episode #3 with Kevin Bauer

Posted on October 3, 2019July 8, 2020 by Augurian

Curious about how Chief Marketing Officers (CMOs) can use data to adapt to change? In this episode of Augurs On The Town, Josh meets with Kevin Bauer from Kessel Digital at Stray Dog in North Minneapolis to chat about how… Read More

Three Lessons from the Lesbians Who Tech Leadership Summit

Posted on October 2, 2019July 8, 2020 by Megan Upperman

I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It… Read More

getting the most out of your google local pack

Getting The Most Out Of Your Google Local Pack

Posted on September 26, 2019July 8, 2020 by Alec Tedham

In this video Alec talks about the two levers you can pull to start getting the most out of your Google Local Pack. Augurian used these two levers to get a 100% year-over-year increase in revenue directly attributed to the… Read More

DRIVING ENGAGEMENT THROUGH GALLERY ADS IN PAID SEARCH

Driving Engagement Through Gallery Ads In Paid Search

Posted on September 23, 2019July 8, 2020 by Jasmine Hippe

Images and video can have a big impact on driving engagement, so it’s important to use them in your search ads. With best practices for Gallery Ads, it’s easier to dominate the SERP and boost click-through-rates. In this video Jasmine… Read More

What You Need To Know About The New Facebook HEC Restrictions

What You Need To Know About The New Facebook HEC Restrictions

Posted on September 13, 2019July 8, 2020 by Arin Arpinar

After facing a series of lawsuits, Facebook updated its platform on August 26, 2019 for housing, employment, and credit ads – called the HEC restrictions update. This post details what you need to know about the new Facebook HEC Restrictions.… Read More

Augur Actionables: Setting Up Real-Time Autobid Adjustments

Posted on September 11, 2019July 8, 2020 by Jasmine Hippe

Tired of resetting your bid adjustments on your ad schedule? Learn how to set up real-time autobid adjustments with a feed of fresh data with our easy-to-use template. Jasmine Hippe, Paid Media Analyst at Augurian, walks you through how easy… Read More

Improving Communication

Improving Agency-Client Communication

Posted on September 9, 2019July 8, 2020 by Derrick Turner

In this session, Derrick talks about a framework for optimal agency-client communication. This framework is based on the L.E.A.P Framework created by Dr. Amador from Columbia University. If improving agency communication with clients is important to you, then this video… Read More

how to spot bad digital

How To Spot Bad Digital

Posted on September 6, 2019July 29, 2021 by Ben Anderholm

Want to find out how to spot bad digital? The reality is that some digital marketing agencies and freelancers aren’t always on the top of their game. Leads and conversions can stagnate or decline when they fall asleep at the… Read More

Not Provided Google Analytics Solution

Not Provided Google Analytics Solution

Posted on September 4, 2019July 8, 2020 by Augurian

Here is an easy not provided Google Analytics solution. Since 2011, Google has encrypted searches as “Not Provided”, however it’s still possible to find the data you need. Learn how Augurian solved the problem with Google Analytics tag manager. In… Read More