Augurian

What’s the difference between inclusivity marketing and multicultural marketing?  In episode eight of Augurs on the Town, we talk about inclusivity marketing with Rosemary Ugboajah of Neka Creative. Rosemary and Josh break down: How inclusivity marketing differs from multicultural marketing.… Read More

What is neuromarketing? And how is it different from subliminal messaging? According to Terry Wu, neuromarketing is the science of consumer decisions. “[Neuromarketing is] about understanding consumers’ experiences and how their emotions influence their experiences… the goal is giving consumers… Read More

Content isn’t a commodity; it’s a valuable business asset that must be achieved with clear intent and a solid strategy. You need to know your audience and how you’re going to measure success. But, what does a sophisticated content marketing… Read More