What is neuromarketing? And how is it different from subliminal messaging? According to Terry Wu, neuromarketing is the science of consumer decisions.
“[Neuromarketing is] about understanding consumers’ experiences and how their emotions influence their experiences… the goal is giving consumers a good experience.” –Terry Wu, Neuromarketing Services
In this episode of Augurs on the Town, Augurian’s Josh sits down with Terry Wu – founder of Neuromarketing Services – to learn more about how businesses can benefit from subliminal advertising tactics.