How is SaaS Marketing different?
SaaS marketing companies do not have a long-drawn-out buyer journey to work with. Instead, they have one goal; convince prospective customers to sign up for a free trial of your software platform. Explore more ways marketing to SaaS prospects is different.
Traditional marketing agencies advertise things that have a physical presence and have a list of goals that follow the steps of the buyer journey.
SaaS advertising agencies, on the other hand, market something that has no physical presence, something that may not make sense to the average person: Software.
What should my SaaS Marketing budget be for optimal growth?
Budgeting is very particular and varies from business to business. It depends on a company’s size, goals, and overall budget. However, SaaS marketing budgets tend to be much higher than in traditional marketing budgets, partly because of how competitive the market is.
The fact that there are so many options available to consumers, coupled with the fact that SaaS companies tend to offer abstract services with complicated differences, SaaS companies have to work twice as hard to stand out.
Get in contact with an Augurian SaaS marketing consultant to learn more and discuss what optimal budgeting looks like for you.
Why is Augurian a Good Fit For SaaS Companies?
Whether a SaaS company is looking for a B2B SaaS marketing agency or a B2C SaaS marketing agency, we’ve fostered success across the board. We have years of experience in this field and know the challenges that SaaS companies face, as well as the strategies to overcome them and build market awareness, freemium sign-ups, and conversions.
We know the best digital marketing tactics to pair with the latest growth strategies, innovative technology, and meaningful analytics based on clean data to create a personalized marketing plan that will allow your business to succeed.