SaaS Marketers remain bullish, despite a challenging and unpredictable year.
After a year of uncertainty, most respondents are Confident, or Very Confident they have mitigated the effects of COVID.
Respondents have high confidence they have the right talent on their teams. Eighty-eight percent indicate they are Confident, or Very Confident - the highest confidence score on the survey.
SaaS Marketers are confident in their
As mentioned, respondents are most confident in their talent; they are also confident in their growth
plan and marketing tech stack strategies, indicating they have the people, the path forward, and the
foundation to be optimistic. On average, only about 14% of respondents indicated they were Not Very
Confident on these three components of strategy.
Relative to other strategic components, respondents indicate they are the least confident that their messaging resonates with their target audience and that their pricing aligns to the market.
SaaS Marketers confidence varies by company size, tenure, and roles.
Get the full report to gain a better understanding of the confidence gaps that exist by company size, tenure, and roles.