Intermediate PPC

In this video, Derrick talks about the importance of using an Alpha | Beta structure in paid search. The two goals of well structured Alpha Beta campaigns are: 1) Optimal Budget Allocations 2) Clean Keyword Data Transcription Derrick Turner: Hello.… Read More

In this video Derrick Turner, Director of Services at Augurian, describes the bi-modal approach to paid media that our agency takes when managing campaigns for our clients. You’ll learn why carving out some budget, monthly, for experimentation can help uncover… Read More

Yes, LinkedIn targeting in Bing Ads is for real. Microsoft’s acquisition of LinkedIn signifies that the Bing Ads platform and LinkedIn are now family and this is a BIG win for marketers. For quite some time smart B2B marketers have… Read More

Since I was a kid, I’ve been very intrigued by other languages, especially Spanish. As I watched Dora, got signed up for Spanish summer school and began to meet people from different backgrounds, I knew that I wanted to become… Read More

What’s going on? As you’ve likely seen on the news in recent days, Facebook has just been hit with a discrimination charge by the Department of Housing and Urban Development (HUD). The United States government is effectively suing the social… Read More

The Mystery of Google Ads Serving in OFAC-Sanctioned Countries We’ve all been there: you have a brand new product that is the greatest thing since sliced bread, and you need the world to know. Well, okay – maybe not the… Read More

By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the… Read More

When AdWords first launched in 2000, it had only 350 advertisers. It’s fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has… Read More

There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in… Read More

When it comes to digital marketing, size actually does matter. Display advertising is critical to paid media marketing. It can drive quick conversions, boost brand awareness, generate clicks, and drive sales. These advertising images or videos are placed on blogs,… Read More

You know what they say: “A picture is worth a thousand words.” That is why Google Shopping Campaigns have become such a favorite tactic for e-commerce advertisers to get their products in front of prospective shoppers. These campaigns give online… Read More