jordan janousek augurian headshot

Jordan Janousek

Jordan started off his digital marketing career immediately after graduating from the University of South Dakota in 2016. Throughout his time in his career, he has become an expert in paid search, paid social, programmatic, and more. He is dedicated to using his years of experience to help clients implement unique strategies in digital marketing and is comfortable communicating the execution.

Jordan enjoys digital marketing because he is able to get data in a timely manner and can critically think in coming up with ideas that can improve the client’s campaign performance. He is also very confident that digital marketing will continue to be the future of marketing and advertising in the business world and wants to be a key part of that.

Random Facts:

  • Jordan grew up on a farm in South Dakota in a small town of less than 200 people where he graduated high school with 8 other students. He has yet to find anyone that has a lower graduation class than that.
  • He was able to travel to Peru in high school and hike the Machu Picchu Aztec ruins and was even able to pet an alpaca.
  • Jordan’s favorite way to relax is to go boating on a lake/river with family and friends with plenty of food and drinks.



Document Ads Boost Conversion Rate & Decrease Cost Per Lead by $50+

An industrial IoT technology company partnered with Augurian’s paid media team to find a solution to generate lead form submissions and ultimately lower cost per conversions for its modem & router products in medical & electric vehicle infrastructure industries. To support this, we incorporated LinkedIn’s new document ad types in combination with their ongoing single…

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Boosting CTR: Brand Exclusions Elevate Non-Brand Product Terms

Recently, we saw that adding brand exclusions to Performance Max Campaigns increased the click-through-rate of non-brand product-specific terms with one of our clients after they had been working with our Paid Media team. A luxury fireplace manufacturer wanted to increase its exposure to its products utilizing Performance Max Campaigns. Although they were generating exposure &…

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Service Strategy Change to LinkedIn Lowers Cost/MQL by 82%

Augurian’s Paid Media team worked with a client who provides IoT products and solutions to help increase qualified leads. Switching from Google Ads to LinkedIn and promoting modem products in the electric vehicle infrastructure and medical device industries boosted overall Marketing Qualified Lead (MQL) volume and lowered cost/MQL. Our Google Ads campaigns were generating unqualified…

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BREAKING: Campaigns By Top Performing Keywords

A luxury interior product client needed to increase its online presence with a certain, broad product type but was getting handicapped by its keywords, specifically its top performers. Augurian’s Paid Media Team ran a search term/keyword analysis for the account and identified a solution to break out a single campaign into 2 strategic campaigns. A…

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