Digital Marketing Blog - Page 2 of 6

Digital Marketing Due Diligence

Posted on May 20, 2021April 15, 2022 by Augurian

Whether you are acquiring a website, eCommerce business, or SaaS, you will want to do digital marketing due diligence. Doing this research before you purchase will give you a clear picture of what the outcome of acquisition will be and… Read More

Read Article

Marketing Tech Stack Strategy

Posted on May 17, 2021 by Augurian

Marketing Tech Stack Strategy Your marketing tech stack, or MarTech for short, is your virtual toolbox for your digital marketing needs. With over 8,000 MarTech “tools” available, the perfect ones for your marketing needs are out there. You just have… Read More

Read Article

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

Posted on May 14, 2021April 15, 2022 by Augurian

Wondering which SaaS metrics to track to increase profits? Many SaaS companies don’t know which metrics to track, so they take a guess and end up with irrelevant data. We‘ve put together a comprehensive guide to answer all your questions… Read More

Read Article

What is SaaS?

Posted on April 22, 2021April 15, 2022 by Augurian

What is SaaS? A Complete Guide to Software as a Service Software as a service, also known as SaaS, becomes increasingly popular every day. It is among the fastest-growing modern-day technologies. From massive corporations to small home-based businesses, SaaS is… Read More

Read Article

Augurian Recognized as a 2021 Marketing & Advertising Company to Watch by Startup Weekly

Posted on April 14, 2021 by Augurian

2021 Marketing & Advertising Companies to Watch This past week, The Startup Weekly unveiled its 2021 Marketing & Advertising Companies to Watch. 🎉🥂 Augurian was selected as one of the 36 awardees. The awardees were selected from a pool of… Read More

Read Article

What is ARR?

Posted on March 23, 2021April 15, 2022 by Augurian

What is ARR and Why Does it Matter for SaaS Companies? Have you heard of ARR? Are you wondering if it is really a metric your SaaS company needs to measure? ARR, or annually recurring revenue, is a key metric… Read More

Read Article

SaaS Churn: What it is, How to Calculate, and Industry Benchmarks

Posted on February 26, 2021April 15, 2022 by Augurian

SaaS Churn: What it is, How to Calculate, and Industry Benchmarks Acquiring new business is important, but retaining the clients you have is even more important to your SaaS company’s success. If you are reading this article, you are already… Read More

Read Article

What To Look For In A Digital Marketing Agency

Posted on February 4, 2021 by Josh Becerra

After spending a lot of time talking with perspective customers of Augurian, I’ve come to the realization that many prospects aren’t even sure what to look for in a digital marketing agency. So, I wanted to share my take on… Read More

Read Article

Best Books for SaaS Founders and Startup Entrepreneurs

Posted on January 28, 2021January 28, 2022 by Augurian

“I read more than three hours almost every day. Most people won’t put in the time to get a knowledge advantage,” -mark cuban (American billionaire entrepreneur, television personality, media proprietor, and investor, whose net worth is an estimated $4.3 billion)… Read More

Read Article

Top 10 SaaS Calls To Action

Posted on January 21, 2021January 28, 2022 by Augurian

You are reading this blog right now due to a call to action. The title of “Top 10 SaaS Calls to Action” might have peaked your interest to see what successful tactics companies have used to create a call to… Read More

Read Article

Types of Ad Fraud All SaaS Marketers Should Be Aware of

Posted on January 13, 2021January 28, 2022 by Augurian

When it comes to bad digital – ad fraud is probably the most egregious act out there. So we’re going to highlight the eight types of ad fraud all SaaS marketers should be aware of. How Prevalent is Ad Fraud?… Read More

Read Article

Top 10 SaaS Companies to Watch in 2021

Posted on January 4, 2021January 28, 2022 by Augurian

Oscar Wilde famously said that “Imitation is the sincerest form of flattery” and that still rings true today. Companies who want to grow and innovate look at their industry, as well as others to see how they are improving. Today… Read More

Read Article

Digital Marketing

Digital Marketing Due Diligence

Marketing Tech Stack Strategy

SaaS Metrics Guide: 15 KPIs To Track & Measure Growth

What is SaaS?

Augurian Recognized as a 2021 Marketing & Advertising Company to Watch by Startup Weekly

What is ARR?

SaaS Churn: What it is, How to Calculate, and Industry Benchmarks

What To Look For In A Digital Marketing Agency

Best Books for SaaS Founders and Startup Entrepreneurs

Top 10 SaaS Calls To Action

Types of Ad Fraud All SaaS Marketers Should Be Aware of

Top 10 SaaS Companies to Watch in 2021

Our Brand Promise

Industries

Resources