Augurian Archives - Page 7 of 33

SMB Sales: Smart Strategies for Selling SaaS to Small Businesses

Posted on March 14, 2022 by Augurian

Small- and medium-sized businesses represent a vast, untapped market for many SaaS companies, but understanding how to navigate SMB sales may be difficult since many digital marketing firms tend to focus on large businesses. Understanding the SMB model and specific… Read More

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Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

Posted on March 7, 2022March 8, 2022 by Autumn Iwanok

Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur, having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.… Read More

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What Is Social Shopping?

Posted on March 3, 2022 by Seydi Ba

E-commerce has been proliferating in the last few years. Products are at our fingertips more than ever. Accessing what you want has never been easier. More and more platforms and retailers are getting in on the game. Social media channels… Read More

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Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

Posted on February 21, 2022 by Augurian

Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades… Read More

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Keyword Golden Ratio: What It Is and Why You Should Use It

Posted on February 15, 2022April 28, 2022 by Augurian

If you are looking for a way to improve your ranking in Google searches, the Keyword Golden Ratio is the solution you need! Building organic traffic to your website or blog can take months, but using the Keyword Golden Ratio… Read More

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The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou)

Posted on February 7, 2022February 7, 2022 by Josh Becerra

Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and… Read More

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The 8 Best PPC Networks in 2022

Posted on January 26, 2022March 7, 2022 by Dylan Sherman

This guide will introduce you to each of the eight best PPC Networks that are available for you to try in 2022. Plus, we include actionable insights and tips for who should use each of them. The Best PPC Networks… Read More

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The words professional self care lower your stress with these tips are highlighted in the center of a photo with a man with his head in his hands in front of a computer

Professional Self Care: Tips to Lower Career Stress

Posted on January 19, 2022January 14, 2022 by Marci Ricklick

Managing work-related stress can significantly impact our day-to-day lives, especially when working a regular 40-hour per week job takes roughly 24% of our time each week. Professional self-care is a great way to combat the different stresses that can arise… Read More

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A woman being hired for a job working at an agency.

Is Working At An Agency Right For You?

Posted on January 12, 2022March 7, 2022 by Monica Synstelien

You’ve got a point of view and a drive to create. You’re interested in marketing and have a suspicion you might be well suited to succeed in an agency environment. Agency life attracts many creative professionals hoping to break into… Read More

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Complete Guide to SaaS PPC Advertising Tactics

Posted on December 22, 2021April 15, 2022 by Maddy Goeser

All companies face challenges with their PPC advertising campaigns, but SaaS companies face these to the extreme. SaaS PPC is a beast, often facing well-funded competition, high cost, and the pressure of extreme growth. Here is our complete guide to… Read More

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UA vs. GA4; History, Differences, and Uses

UA vs. GA4: What They Are and Why You Should Care

Posted on December 10, 2021January 6, 2022 by Kevin Malecha

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block, and he is shaking up your old understanding of Google Analytics. To compare Universal Analytics… Read More

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Upper Funnel GA4 Metrics That Are Ready Out Of the Box

Posted on November 29, 2021 by Derrick Turner

Important higher funnel performance metrics that come out of the box with GA4. In digital marketing, there is an emphasis on using performance data to help guide the investment of both time and resources. Universal Analytics has offered several metrics… Read More

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Augurian

SMB Sales: Smart Strategies for Selling SaaS to Small Businesses

Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

What Is Social Shopping?

Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

Keyword Golden Ratio: What It Is and Why You Should Use It

The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou)

The 8 Best PPC Networks in 2022

Professional Self Care: Tips to Lower Career Stress

Is Working At An Agency Right For You?

Complete Guide to SaaS PPC Advertising Tactics

UA vs. GA4: What They Are and Why You Should Care

Upper Funnel GA4 Metrics That Are Ready Out Of the Box

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