Augurian Archives - Page 6 of 33

Content Measurement: 20 SEO Content Marketing Metrics That Matter

Posted on May 19, 2022May 19, 2022 by Augurian

Content marketing metrics can be a game-changer for any marketing campaign. If you are looking to level up your SEO strategy, using metrics can help maximize your return of investment (ROI) and business growth through intentional, relevant content. The majority… Read More

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9 Ways To Make Your Workplace More Enjoyable

Posted on May 18, 2022 by Autumn Iwanok

Work is one of those things that’s required of us whether we like it or not, so our advice to you is to learn how to like it. It’s not as difficult as it seems to make the workplace more… Read More

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The 6 Customer Journey Stages and Content Marketing Examples

Posted on May 13, 2022May 13, 2022 by Augurian

As a marketer or business owner, you know that customer journey mapping is key to reaching customers at each stage of the buying process. But what happens when it comes to content? How can you ensure that you provide relevant… Read More

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What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke

Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about. In… Read More

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What Does It Mean to Be An EOS Business?

Posted on May 3, 2022May 3, 2022 by Augurian

Small businesses often lack the focus and organization needed to grow, which is why the EOS business model is so effective. An EOS business, meaning a company that uses the Entrepreneurial Operating System (EOS), follows a set of processes and… Read More

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Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Posted on May 2, 2022 by Augurian

George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B… Read More

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“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

Posted on April 11, 2022April 11, 2022 by Augurian

Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college… Read More

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Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser

If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More

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Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360)

Posted on March 21, 2022March 23, 2022 by Autumn Iwanok

Jeff Imm is a Co-Founder and Investor of Click360, a SaaS platform that calculates ROI using End-to-end using Multi-Touch Attribution models to split revenue from an opportunity based on all of its contributing activities. It then uses AI deep learning… Read More

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SMB Sales: Smart Strategies for Selling SaaS to Small Businesses

Posted on March 14, 2022 by Augurian

Small- and medium-sized businesses represent a vast, untapped market for many SaaS companies, but understanding how to navigate SMB sales may be difficult since many digital marketing firms tend to focus on large businesses. Understanding the SMB model and specific… Read More

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Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

Posted on March 7, 2022March 8, 2022 by Autumn Iwanok

Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur, having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.… Read More

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What Is Social Shopping?

Posted on March 3, 2022 by Seydi Ba

E-commerce has been proliferating in the last few years. Products are at our fingertips more than ever. Accessing what you want has never been easier. More and more platforms and retailers are getting in on the game. Social media channels… Read More

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Augurian

Content Measurement: 20 SEO Content Marketing Metrics That Matter

9 Ways To Make Your Workplace More Enjoyable

The 6 Customer Journey Stages and Content Marketing Examples

What Are The Best Marketing Psychology Books?

What Does It Mean to Be An EOS Business?

Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

A Quick Guide to Google Ads Conversion Tracking

Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360)

SMB Sales: Smart Strategies for Selling SaaS to Small Businesses

Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

What Is Social Shopping?

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