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Best Marketing Psychology Books

What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke
Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about.  In… Read More
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Teamwork

What Does It Mean to Be An EOS Business? 

Posted on May 3, 2022May 3, 2022 by Augurian
Small businesses often lack the focus and organization needed to grow, which is why the EOS business model is so effective. An EOS business, meaning a company that uses the Entrepreneurial Operating System (EOS), follows a set of processes and… Read More
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george-hadjiyanis-blog-cover

Startup Acquisitions and Effective Testing: ‘How I Work’ EP21 with George Hadjiyanis (Launch Avenue)

Posted on May 2, 2022 by Augurian
George Hadjiyanis founded Launch Avenue to lead small to mid-sized B2B organizations throughout early and growth stages. George is a SaaS and cloud marketing executive with over 20 years of experience in business development, marketing, and product management for B2B… Read More
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peter-zaballos-blog-cover

“User-Manuals” and “Right-a-Lots”: ‘How I Work’ EP20 with Peter Zaballos (Authentic Brand)

Posted on April 11, 2022April 11, 2022 by Augurian
Peter Zaballos is a Fractional CMO at Authentic Brand, a community of Fractional Chief Marketing Officers helping growing businesses build revenue and achieve healthy growth through a unique business model. Peter is a seasoned CMO that turned his 2.3 college… Read More
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Cover photo for the blog topic Google Ads Conversion Tracking

A Quick Guide to Google Ads Conversion Tracking

Posted on April 6, 2022 by Maddy Goeser
If you aren’t tracking conversions (important actions on your site) correctly within Google Ads, you are wasting your time and money. This guide teaches how to set up Google Ads conversion goal tracking in a few simple steps. Make sure… Read More
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Blog Cover of Jeff Imm

Finding a Product Core and Sticking To It: ‘How I Work’ EP19 with Jeff Imm (Click360)

Posted on March 21, 2022March 23, 2022 by Autumn Iwanok
Jeff Imm is a Co-Founder and Investor of Click360, a SaaS platform that calculates ROI using End-to-end using Multi-Touch Attribution models to split revenue from an opportunity based on all of its contributing activities. It then uses AI deep learning… Read More
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SMB sales blog cover

SMB Sales: Smart Strategies for Selling SaaS to Small Businesses

Posted on March 14, 2022 by Augurian
Small- and medium-sized businesses represent a vast, untapped market for many SaaS companies, but understanding how to navigate SMB sales may be difficult since many digital marketing firms tend to focus on large businesses. Understanding the SMB model and specific… Read More
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Chasing Curiosity and Doing Data Right: ‘How I Work’ EP18 with Joseph Rueter (Vivront)

Posted on March 7, 2022March 8, 2022 by Autumn Iwanok
Joseph Rueter is the founder and CEO of Vivront, a cutlery sharpening service by mail that simultaneously supports school nutrition challenges. He’s a dedicated entrepreneur, having founded multiple companies leveraging software innovation, product development, and his “do it yourself” attitude.… Read More
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what-is-social-shopping

What Is Social Shopping?

Posted on March 3, 2022 by Seydi Ba
E-commerce has been proliferating in the last few years. Products are at our fingertips more than ever. Accessing what you want has never been easier. More and more platforms and retailers are getting in on the game. Social media channels… Read More
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Bridging The Gap Between Sales and Marketing: ‘How I Work’ EP17 with Chris Bixby (Sezzle)

Posted on February 21, 2022 by Augurian
Chris Bixby is the VP of Growth at Sezzle, a purpose-driven digital payments company with a point of sale financing option for consumers that other traditional forms of credit have typically left behind. Chris is the jack of all trades… Read More
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Keyword golden ratio

Keyword Golden Ratio: What It Is and Why You Should Use It

Posted on February 15, 2022April 28, 2022 by Augurian
If you are looking for a way to improve your ranking in Google searches, the Keyword Golden Ratio is the solution you need! Building organic traffic to your website or blog can take months, but using the Keyword Golden Ratio… Read More
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The Mom Test and Sparking Behavior Change: ‘How I Work’ EP16 with Sean Higgins (BetterYou)

Posted on February 7, 2022February 7, 2022 by Josh Becerra
Sean Higgins is the founder and CEO of BetterYou, a cutting-edge AI companion that helps users spend more time on the things that matter despite the noise of our digital era. He’s a serial SaaS entrepreneur in the HR and… Read More
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