Augurian Archives - Page 5 of 33

Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)

Posted on September 26, 2022September 26, 2022 by Augurian

Esra Kucukciftci is a pricing and monetization strategy consultant that founded Pricing Innovations, a boutique product consultancy. Esra is the creator of Pricing Canvas™, and before founding Pricing Innovations, she worked in technology, e-commerce, and numerous SaaS businesses, How I… Read More

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Marketing During a Recession: Why it Matters & Strategy Tips

Posted on September 13, 2022September 14, 2022 by Lydia Andresen

Should you advertise during a recession? Effective marketing during a recession is the key to coming out of that period successful and profitable. Even in a recession, there are plenty of opportunities to build customer loyalty and gain new leads.… Read More

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The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)

Posted on September 12, 2022September 9, 2022 by Augurian

Michael Diego is the Co-Founder and CEO of Wise Assistant, a word-of-mouth marketing platform that helps aspiring creative solopreneurs start and run their business, grow, and monetize their personal brands. Michael has experience building teams, products, and businesses from the… Read More

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Paid Media Marketing During a Recession

Posted on September 1, 2022 by Arin Arpinar

Unless you live under a rock, you’ve probably heard the terms “recession” and “uncertainty” communicated more frequently in the news and at work recently. In all seriousness, this is a difficult time for many Americans, and we can empathize with… Read More

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The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Posted on August 29, 2022August 29, 2022 by Augurian

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.… Read More

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Why Keyword Research is Important for SEO & How to Do it Better

Posted on August 19, 2022 by Augurian

Well-done keyword research is what separates have and the have-nots in the digital world. Why is that? Good keyword research reveals what opportunities are available to you and which of those you should pursue. But bad keyword research sends you… Read More

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Understanding the Difference Between SEO and SEM

Posted on August 19, 2022August 20, 2022 by Augurian

Effective digital marketing can increase traffic to your website, but it’s important to understand the difference between SEO and SEM. What’s SEO? And what’s SEM? We’ll break down these two terms, so you can create a solid digital marketing strategy… Read More

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B2B SaaS: What it is and Why You Should Care

Posted on August 8, 2022August 8, 2022 by Augurian

What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS industry? We’ll discuss all of that and more in this article. The… Read More

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Google Analytics 4 Migration Services

Posted on June 28, 2022August 10, 2022 by Derrick Turner

Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023 will be the final month that the previous version, Universal Analytics, collects data. If your… Read More

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4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)

Posted on June 28, 2022July 22, 2022 by Derrick Turner

If you rely on google analytics, you need to be thinking about Google Analytics 4. The current version of google analytics (universal) recently announced its plan to stop collecting data in July 2023. We are a digital marketing and Google… Read More

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The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

Posted on June 2, 2022 by Arin Arpinar

If you’ve been living under a rock in the world of PPC marketing, you might not have heard that expanded text ads (ETAs) are retiring on June 30, 2022, meaning advertisers will no longer be able to create or edit… Read More

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One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More

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Augurian

Pricing Doesn’t Just Mean Prices: ‘How I Work’ EP25 with Esra Kucukciftci (Pricing Innovations)

Marketing During a Recession: Why it Matters & Strategy Tips

The Benefits of Influencer Marketing: ‘How I Work’ EP24 with Michael Diego (Wise Assistant)

Paid Media Marketing During a Recession

The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Why Keyword Research is Important for SEO & How to Do it Better

Understanding the Difference Between SEO and SEM

B2B SaaS: What it is and Why You Should Care

Google Analytics 4 Migration Services

4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)

The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

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