Augurian Archives - Page 5 of 32 - Augurian

The Entrepreneurial Journey: ‘How I Work’ EP23 with Andrew Davies (Paddle)

Posted on August 29, 2022August 29, 2022 by Augurian

Andrew Davies is the CMO of Paddle, a payments infrastructure platform for high-growth SaaS companies serving over 3000 customers. He has more than 20 years of experience in start-ups ranging from leading global demand, advisory and consultancy, and even teaching.… Read More

Why is keyword research important cover image

Why Keyword Research is Important for SEO & How to Do it Better

Posted on August 19, 2022 by Augurian

Well-done keyword research is what separates have and the have-nots in the digital world. Why is that? Good keyword research reveals what opportunities are available to you and which of those you should pursue. But bad keyword research sends you… Read More

Understanding the Difference Between SEO and SEM

Posted on August 19, 2022August 20, 2022 by Augurian

Effective digital marketing can increase traffic to your website, but it’s important to understand the difference between SEO and SEM. What’s SEO? And what’s SEM? We’ll break down these two terms, so you can create a solid digital marketing strategy… Read More

what is b2b saas

B2B SaaS: What it is and Why You Should Care

Posted on August 8, 2022August 8, 2022 by Augurian

What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS industry? We’ll discuss all of that and more in this article. The… Read More

GA4 agency services cover

Google Analytics 4 Migration Services

Posted on June 28, 2022August 10, 2022 by Derrick Turner

Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023 will be the final month that the previous version, Universal Analytics, collects data. If your… Read More

ga4 sucks blog cover

4 Ways the New Google Analytics 4 Sucks (and 5 Ways It Rules)

Posted on June 28, 2022July 22, 2022 by Derrick Turner

If you rely on google analytics, you need to be thinking about Google Analytics 4. The current version of google analytics (universal) recently announced its plan to stop collecting data in July 2023. We are a digital marketing and Google… Read More

The Google Ads ETA Sunset is Coming in July – Get Your Accounts Ready

Posted on June 2, 2022 by Arin Arpinar

If you’ve been living under a rock in the world of PPC marketing, you might not have heard that expanded text ads (ETAs) are retiring on June 30, 2022, meaning advertisers will no longer be able to create or edit… Read More

bryan clayton blog cover

One-Channel Distribution & Asynchronous Mentors: ‘How I Work’ EP22 with Bryan Clayton (GreenPal)

Posted on May 23, 2022 by Augurian

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace connecting homeowners with local lawn care professionals. He’s a dedicated entrepreneur who began in the landscaping industry, started a business that was later acquired, and proceeded to excel… Read More

content marketing metrics and kpis

Content Measurement: 20 SEO Content Marketing Metrics That Matter

Posted on May 19, 2022May 19, 2022 by Augurian

Content marketing metrics can be a game-changer for any marketing campaign. If you are looking to level up your SEO strategy, using metrics can help maximize your return of investment (ROI) and business growth through intentional, relevant content. The majority… Read More

workplace blog cover

9 Ways To Make Your Workplace More Enjoyable

Posted on May 18, 2022 by Autumn Iwanok

Work is one of those things that’s required of us whether we like it or not, so our advice to you is to learn how to like it. It’s not as difficult as it seems to make the workplace more… Read More

Customer Journey Stages Cover Image

The 6 Customer Journey Stages and Content Marketing Examples

Posted on May 13, 2022May 13, 2022 by Augurian

As a marketer or business owner, you know that customer journey mapping is key to reaching customers at each stage of the buying process. But what happens when it comes to content? How can you ensure that you provide relevant… Read More

Best Marketing Psychology Books

What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke

Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about. In… Read More