Augurian Archives - Page 22 of 33

Augur holding puppies from Secondhand Hounds

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Posted on December 6, 2018July 8, 2020 by Austin Voigt

For the past two years, we at Augurian have had the privilege and pleasure of assisting Secondhand Hounds with their paid search advertising initiatives for Give to the Max Day, helping to drive awareness and donations for their cause during… Read More

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Featured Image of Derrick on Close Variant Exact Match Update

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

Posted on September 20, 2018July 8, 2020 by Derrick Turner

Recently, Google introduced a change in how match types work that is going to take control away from diligent advertisers. Exact match is now less exact as Google has begun including close variations of exact match terms that have the… Read More

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Paid Search Conquesting / Competitive Bidding Game of Thrones photo

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

Posted on September 7, 2018July 8, 2020 by Arin Arpinar

By Arin Arpinar and Austin Voigt. Paid search advertising is exactly like Game of Thrones. There is absolutely no difference whatsoever, they are the same thing. Don’t @ me. One minute, you’re sitting comfortably on the Iron Throne, at the… Read More

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Augurian Welcomes Two New Hires in July

Posted on July 31, 2018July 8, 2020 by Augurian

Augurian is excited to welcome our new digital marketing coordinators Jasmine Hippe and Maddy Goeser! Let us introduce our new hires! Jasmine Hippe Jasmine is a born-and-raised Minnesotan who graduated from the University of Minnesota’s Carlson School of Management with… Read More

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3 Digital Advertising Tactics Every B2B Company Should Use in 2018

Posted on May 31, 2018July 8, 2020 by Augurian

Reaching new customers online can be a challenge for B2B companies in 2018. We’ve found 3 tactics that are a great place to start in paid media to help you get more leads. 1. Facebook Remarketing To be fair, Facebook … Read More

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Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Posted on April 4, 2018July 8, 2020 by Augurian

Augurian is thrilled to welcome our newest team member and Senior Manager of Paid Media, Jason Stempel! Shhh……tell everyone! Your wildest and craziest dreams will come true when Jason manages your paid media. Full of energy, solutions, and technical savvy, … Read More

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Augurian Welcomes Two New Digital Marketing Coordinators

Posted on March 19, 2018July 8, 2020 by Augurian

Augurian is excited to announce two new digital marketing coordinators as additions to our team – Tasha Cellich and Arin Arpinar. Let us introduce our new hires! Tasha Cellich Tasha is a transplant from South Florida and has been living… Read More

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Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Posted on February 15, 2018June 14, 2018 by Augurian

Google published big news last week, announcing that they will start to mark all HTTP sites as “not secure” starting in July 2018. This has been something they were slowly moving towards, but the change in July will affect all… Read More

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Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

Posted on January 10, 2018July 8, 2020 by Augurian

When AdWords first launched in 2000, it had only 350 advertisers. It’s fun to imagine the opportunity and ease with which many could profit in such an unsaturated market. However, fast forward to today and the number of advertisers has… Read More

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The Most Searched Topics On Google From 2017

Posted on December 13, 2017July 8, 2020 by Augurian

Google’s annual “Year in Search” report gives us lots of insight into our search behavior in 2017. Not only is it very interesting to see the topics most frequently searched, but it can also help us understand topics and ideas… Read More

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An Overview of the PPC Marketing Funnel and Tactics To Approach It

Posted on December 1, 2017July 8, 2020 by Augurian

There are various versions of the marketing funnel based on how you choose to map out your customer journey. For PPC purposes, we tend to look at it in 4 stages: awareness, consideration, decision, and retention. You can see in… Read More

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6 Automated Rules For AdWords You Need To Know (With Setup Guide)

Posted on November 13, 2017July 8, 2020 by Augurian

Managing several campaigns or even accounts in AdWords can become a daunting task. Though there are many tools available to help with management, sometimes AdWords’ built-in automated rules are the simplest solution. Google gives a few suggestions for popular rules… Read More

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Augurian

Giving Back – Helping Secondhand Hounds Earn Over 2X Donations For Give To The Max Day 2018

Google’s Recent Exact Match Close Variant Update: 3 Things Advertisers Should Do Now

Opinion: Conquesting – Bidding on Competitor Keywords to Win in Paid Search

Augurian Welcomes Two New Hires in July

3 Digital Advertising Tactics Every B2B Company Should Use in 2018

Augurian Welcomes Jason Stempel as Senior Manager of Paid Media

Augurian Welcomes Two New Digital Marketing Coordinators

Google Chrome Cracks Down On All HTTP Websites – Is Yours Affected?

Contrarian AdWords Strategies: When Going Against The Grain Can Pay Off

The Most Searched Topics On Google From 2017

An Overview of the PPC Marketing Funnel and Tactics To Approach It

6 Automated Rules For AdWords You Need To Know (With Setup Guide)

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