SaaS Business Growth Archives

B2B SaaS: What it is and Why You Should Care

Posted on August 8, 2022August 8, 2022 by Augurian

What is a B2B SaaS company? What is B2B SaaS marketing, and how does it differ from traditional marketing? How can a company grow within the B2B SaaS industry? We’ll discuss all of that and more in this article. The… Read More

Read Article

What Are The Best Marketing Psychology Books?

Posted on May 6, 2022May 6, 2022 by Nick Henke

Are you looking for some of the best marketing psychology books on the market today? The team at Augurian has put together some of our favorites that we are reading right now and want to tell you all about. In… Read More

Read Article

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Posted on September 29, 2021April 15, 2022 by Augurian

In this post you’ll learn why the bottom up SaaS go-to-market model is being adopted by more and more SaaS companies. Historically, software was sold using a top down go-to-market model. Very experienced sales teams, with significant incentive structures, were… Read More

Read Article

Top Down vs Bottom Up: Which approach fits you better?

Posted on September 23, 2021April 15, 2022 by Kim Dohner

Choosing the right management style for your business is key to your success. There are two popular options: top down vs bottom up. Before you can pick the right management approach, it’s important to take the time to… Read More

Read Article

BDR vs SDR: What Do Sales & Business Development Reps Do?

Posted on September 1, 2021April 15, 2022 by Kim Dohner

Generating and qualifying new leads is essential to growing your SaaS business, but you may be asking yourself BDR vs SDR. These two marketing and sales team position titles are often used interchangeably, so getting a clear grasp on which… Read More

Read Article

Why You (might) Need a Fractional CMO

Posted on August 30, 2021February 13, 2024 by Kim Dohner

If you want to take your marketing campaign to the next level without paying for a full-time marketing executive, you might need a fractional CMO. With a fractional marketing leader, you get expertise and experience right away with no “ramp-up”… Read More

Read Article

Blockchain Effect on SaaS Companies

Posted on June 14, 2021April 15, 2022 by Augurian

Blockchain is a transformative way to securely store data, and anyone involved in SaaS should know about the blockchain effect on SaaS companies. Blockchain is a relatively new technology, and it’s going to continue to affect the SaaS industry for… Read More

Read Article

Vertical SaaS

Posted on May 6, 2021January 28, 2022 by Augurian

Vertical SaaS: Everything You Need to Know Software-as-a-service (SaaS) solutions are a staple in our homes and lives as they include such preeminent companies as Netflix and Uber; however, despite this prevalence few people have heard of vertical SaaS. Even… Read More

Read Article

Best Books for SaaS Founders and Startup Entrepreneurs

Posted on January 28, 2021January 28, 2022 by Augurian

“I read more than three hours almost every day. Most people won’t put in the time to get a knowledge advantage,” -mark cuban (American billionaire entrepreneur, television personality, media proprietor, and investor, whose net worth is an estimated $4.3 billion)… Read More

Read Article

Top 10 SaaS Companies to Watch in 2021

Posted on January 4, 2021January 28, 2022 by Augurian

Oscar Wilde famously said that “Imitation is the sincerest form of flattery” and that still rings true today. Companies who want to grow and innovate look at their industry, as well as others to see how they are improving. Today… Read More

Read Article

Why Customer Partnerships are Important for SaaS Companies

Posted on September 2, 2020January 28, 2022 by Augurian

In one of our most recent ‘How I Work’ episodes, Eva Dixon, Director of Marketing from Kipsu, talked about why customer partnerships are important for SaaS companies. This got us thinking about how effective sales and marketing for SaaS companies… Read More

Read Article

Converting SaaS Free Trials to Paid Customers

Posted on July 24, 2020January 28, 2022 by Augurian

Many SaaS companies offer free trials to hook their customers, however converting SaaS free trials to paid customers is crucial to driving revenue growth. In this post we outline our top five tips for converting SaaS free trials to paid… Read More

Read Article

SaaS Business Growth

B2B SaaS: What it is and Why You Should Care

What Are The Best Marketing Psychology Books?

BOTTOM UP SAAS GO-TO-MARKET MODEL: Examples and Advantage

Top Down vs Bottom Up: Which approach fits you better?

BDR vs SDR: What Do Sales & Business Development Reps Do?

Why You (might) Need a Fractional CMO

Blockchain Effect on SaaS Companies

Vertical SaaS

Best Books for SaaS Founders and Startup Entrepreneurs

Top 10 SaaS Companies to Watch in 2021

Why Customer Partnerships are Important for SaaS Companies

Converting SaaS Free Trials to Paid Customers

Our Brand Promise

Industries

Resources