Beginner PPC

In September LinkedIn released its Spotlight on Best Practices: An Insider’s Guide to Effective LinkedIn Campaigns. The guide is full of great LinkedIn campaign best practices, examples of successful campaigns and tips on how to best leverage LinkedIn – primarily… Read More

These days if you read any consumer review survey you’ll find that consumers trust online reviews almost as much (and in some cases more) than personal recommendations. So, if you’ve got products you are selling on Google Shopping it is… Read More

Do you have a product or service that is dependent on the weather? Does the weather influence how consumers search for what you sell? Imagine if you could trigger ads based on weather. Well, you can and it works! Targeting… Read More

Imagine eating a quick lunch at a restaurant patio while searching Google on your mobile device for a new pet toy for your favorite four legged friend. You find a cool toy via Google shopping and all the sudden you’re… Read More

Google mobile ad innovations are coming faster and faster these days. This is obviously in recognition of the fact that we now live in a mobile-first world. If you need a visual to help you wrap your head around what… Read More

Have you ever wanted to know the price of a product or service and turned to a Google search for your answer? Of course you have! Up until now you normally would have to find the manufacturer or service provider’s… Read More

Have you been paying attention to the growth in ad-blocking software? Have you thought about how this might shape your digital marketing strategies in the future? A number or articles have been written about how Ad-Blocking software is slowly becoming… Read More

If you ask most businesses who their best customers are – the answer will most likely be “repeat customers”! That’s right loyal customers are an engine that can drive business success. For awhile now, Google has allowed businesses to target… Read More

This is a public service announcement. Starting on July 1st, all advertisers will need to start using AdWords Upgraded URLs in place of destination URLs. Here is a short video describing the benefits of AdWords Upgraded URLs If you haven’t… Read More

Anytime someone tells us that we would be benefited if we spent a little more money on something; as humans we are very skeptical. Take for example the car sales person trying to sell you on the extended warranty option… Read More

The Google Display Ad Builder is a great tool to use if you If you are interested in trying some display ads but you’re lacking time and/or a designer. It’s quick and it’s free! Key benefits of the Display Ad… Read More

Last Saturday was Pi Day 3/14/15! You know “Pi”, that mathematical constant that is the ratio of a circle’s circumference to it’s diameter. Totally geeking out here! Anyway, here is an example of a successful Pi Day ecommerce strategy we… Read More