Beginner Analytics

You know that marketing analytics is pivotal in driving business growth and understanding consumer behavior. If you have the right setup, you can leverage it into actionable digital marketing tactics. However, for marketing leaders with limited resources like yourself, evaluating… Read More

Google Analytics 4 is a new and improved analytics product from Google, which will take over as the latest version of google analytics. June 2023 will be the final month that the previous version, Universal Analytics, collects data. If your… Read More

Understanding your audience is critical for selling and marketing your product or service. Google Analytics 4, or GA4, is the new guy on the block, and he is shaking up your old understanding of Google Analytics. To compare Universal Analytics… Read More

What does it look like to work with an agency on a marketing analytics project? In this primer on web analytics for marketers, Augurian’s Analytics Manager, Megan Upperman, discusses: the value of investing in analytics services how to develop a… Read More

Top digital marketers pay a lot of attention to the online customer journey – developing specific metrics that help track and measure their effectiveness in each stage of this journey. However, sometimes there are gaps that are difficult to quantify.… Read More

  A lot of times when our team takes over a new Adwords account for a new client we find that they don’t have Google Analytics linked to their AdWords account. Linking Adwords to Analytics is extremely important. So this… Read More

Last week I wrote a blog on the value of paying attention to your Behavior Flow Report in Google Analytics. Well, it just so happens that Google is giving Behavior Flow a little love themselves. Google just introduced Content Grouping… Read More

  Now more than ever you can measure just about anything and everything when it comes to your website – the path a visitor took to get to your site, how they interacted with your site, what actions (conversions) they… Read More

If you are trying to gleam relevant insights about your website’s visitor behavior, but are only looking at basic Google Analytics data like “New Visits”, “Unique Visitors”, “Bounce Rate”, “Visit Duration” and “Pages per Visit” you need to read this… Read More

Almost all marketers will agree that Attribution Modeling – or gaining the understanding of the impact of various marketing programs and how they work together to drive sales and conversions – is hugely important. This knowledge allows companies to be… Read More

It still amazes me how little some businesses know about where their incoming leads are generated. Just recently I was in a meeting with a client and they were amazed at how new technology allows businesses to tie incoming leads… Read More