Almost all marketers will agree that Attribution Modeling – or gaining the understanding of the impact of various marketing programs and how they work together to drive sales and conversions – is hugely important. This knowledge allows companies to be smarter about how they budget and get measurable results.
So I ran across a video (I shortened it up a little) that does a great job at explaining how attribution modeling works hand-in-hand with multi-channel funnels in Google Analytics.
Here is the video:
I’m also including a screenshot of what this actually looks like (see below). Anyway, you know who to contact if you are interested in learning more about attribution modeling and multi-channel funnels!