Augurian Archives - Page 24 of 33

7 A/B Split Test Ideas For Your Google Adwords Ads

Posted on May 2, 2017July 29, 2021 by Augurian

How confident are you that your Adwords ads are performing as well as they could be? Even a small improvement on a metric like click through rate or conversion rate can have a big impact on your business. These 7… Read More

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How To Win More Traffic With Google’s Answer Box

Posted on April 11, 2017July 8, 2020 by Augurian

What is Google Answer Box? Google Answer Box is the structured snippet you see at the top of the search engine results page. It gives you the answer to a question, or at least part of it, while also linking… Read More

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5 Website Conversion Killers & How To Fix Them

Posted on March 30, 2017July 8, 2020 by Augurian

In order to see real results from SEO & SEM efforts, you need a website that makes it easy for the customer to do what you want them to. In digital marketing, we call this converting. Why? Because they are… Read More

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8 Companies Getting Outbid On Branded Search Keywords

Posted on March 23, 2017July 29, 2021 by Augurian

One of the more controversial topics of paid search advertising is bidding on competitor brand name keywords in Google Adwords. Some have argued that this is a violation of trademark laws, however, courts have held up that it is generally… Read More

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Increase Conversions With These Advanced Remarketing Tactics

Posted on February 28, 2017July 8, 2020 by Augurian

Did you know that nearly 75% of people who add something to an online shopping cart abandon the website instead of making the purchase? (It’s true) Whether it’s a shopping cart, a web form, or some other type of online… Read More

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27 Digital Advertising Terms Explained For Beginners

Posted on February 10, 2017July 8, 2020 by Augurian

The many areas of digital advertising can be confusing for people who are just getting started. To make things easier, we explain 27 definitions and acronyms that focus on two major areas of digital marketing, paid search and organic search.… Read More

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How To Validate That Your Blog is on Topic

Posted on January 27, 2017July 8, 2020 by Augurian

Making your blog topics relevant to your customer personas is key to driving engagement and eventually conversions. But how can you tell if your posts are on topic? We came up with a few ways to track the pulse of… Read More

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5 Ways Voice Search is Affecting Your Brand

Posted on January 12, 2017July 8, 2020 by Augurian

Google, Amazon, Microsoft, IBM and many more companies have all recently entered the smart personal assistant market. With products such as Alexa that allow users to search the web with voice commands, these companies have pioneered a new way for… Read More

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Meet Augurian’s New Intern

Posted on January 9, 2017July 8, 2020 by Augurian

Augurian is excited to announce our newest team member, Ryan Blake! He’ll be responsible for assisting in PPC activities as a paid media intern. Ryan will focus on reporting to our clients with valuable insights into their paid search campaigns.… Read More

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Happy Holidays & Happy New Year from Augurian!

Posted on December 29, 2016July 8, 2020 by Augurian

Augurian would like to thank all of our clients, partners, collaborators, friends and family for a wonderful year! In 2016 we grew our team with Derrick and Shinhee, we got new digs and we had some fun! Our most recent… Read More

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Bridging Gaps In Digital Measurement

Posted on December 14, 2016August 7, 2020 by Augurian

Top digital marketers pay a lot of attention to the online customer journey – developing specific metrics that help track and measure their effectiveness in each stage of this journey. However, sometimes there are gaps that are difficult to quantify.… Read More

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Digital Marketing KPIs: What Really Matters

Posted on December 1, 2016July 8, 2020 by Augurian

When it comes to digital marketing KPIs, a lot of marketers find themselves asking the question – “What really matters?” Digital Marketing KPIs: What Really Matters Recently we’ve been having a lot of internal conversations and reading about what… Read More

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Augurian

7 A/B Split Test Ideas For Your Google Adwords Ads

How To Win More Traffic With Google’s Answer Box

5 Website Conversion Killers & How To Fix Them

8 Companies Getting Outbid On Branded Search Keywords

Increase Conversions With These Advanced Remarketing Tactics

27 Digital Advertising Terms Explained For Beginners

How To Validate That Your Blog is on Topic

5 Ways Voice Search is Affecting Your Brand

Meet Augurian’s New Intern

Happy Holidays & Happy New Year from Augurian!

Bridging Gaps In Digital Measurement

Digital Marketing KPIs: What Really Matters

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