Augurian Archives - Page 24 of 33

27 Digital Advertising Terms Explained For Beginners

Posted on February 10, 2017July 8, 2020 by Augurian

The many areas of digital advertising can be confusing for people who are just getting started. To make things easier, we explain 27 definitions and acronyms that focus on two major areas of digital marketing, paid search and organic search.… Read More

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How To Validate That Your Blog is on Topic

Posted on January 27, 2017July 8, 2020 by Augurian

Making your blog topics relevant to your customer personas is key to driving engagement and eventually conversions. But how can you tell if your posts are on topic? We came up with a few ways to track the pulse of… Read More

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5 Ways Voice Search is Affecting Your Brand

Posted on January 12, 2017July 8, 2020 by Augurian

Google, Amazon, Microsoft, IBM and many more companies have all recently entered the smart personal assistant market. With products such as Alexa that allow users to search the web with voice commands, these companies have pioneered a new way for… Read More

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Meet Augurian’s New Intern

Posted on January 9, 2017July 8, 2020 by Augurian

Augurian is excited to announce our newest team member, Ryan Blake! He’ll be responsible for assisting in PPC activities as a paid media intern. Ryan will focus on reporting to our clients with valuable insights into their paid search campaigns.… Read More

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Happy Holidays & Happy New Year from Augurian!

Posted on December 29, 2016July 8, 2020 by Augurian

Augurian would like to thank all of our clients, partners, collaborators, friends and family for a wonderful year! In 2016 we grew our team with Derrick and Shinhee, we got new digs and we had some fun! Our most recent… Read More

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Bridging Gaps In Digital Measurement

Posted on December 14, 2016August 7, 2020 by Augurian

Top digital marketers pay a lot of attention to the online customer journey – developing specific metrics that help track and measure their effectiveness in each stage of this journey. However, sometimes there are gaps that are difficult to quantify.… Read More

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Digital Marketing KPIs: What Really Matters

Posted on December 1, 2016July 8, 2020 by Augurian

When it comes to digital marketing KPIs, a lot of marketers find themselves asking the question – “What really matters?” Digital Marketing KPIs: What Really Matters Recently we’ve been having a lot of internal conversations and reading about what… Read More

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SEO Website Migration Strategy Guide

Posted on November 28, 2016August 7, 2020 by Augurian

Your Guide to Creating a Bulletproof Website Migration SEO Strategy A website migration is one of the most challenging tasks to complete. From discovering the nuances of transferring from one platform to another, to minimizing the loss of severe SEO… Read More

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B2Bs Must Be Aware of IE8 Traffic

Posted on November 25, 2016November 30, 2023 by Augurian

Way back in March of 2009 a web browser developed by Microsoft – Windows Internet Explorer 8 (IE8) – was launched. In January of this year Microsoft announced that they would no longer provide security updates or technical support for… Read More

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Using Analytics To Find Why Traffic Dropped

Posted on November 22, 2016August 7, 2020 by Augurian

Hopefully you’ll never see crazy drops in traffic like the graph above – but if you do, here are some quick tips for using analytics to find why traffic dropped. 1. Characterize the Traffic Drop In other words, take a… Read More

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Do Popups Hurt Rankings?

Posted on November 1, 2016August 7, 2020 by Augurian

Do popups hurt rankings? A question that as of January 10th 2017 has a definitive answer – YES! As the internet has evolved, so have marketing strategies. Popups first came on the scene in the late 1990’s and quickly evolved… Read More

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Power of LinkedIn Showcase Pages

Posted on October 21, 2016August 7, 2020 by Augurian

Many B2B marketers understand that the more you can connect your content with a particular audience’s interest the better positioned a company is to build a relationship with them and generate better, higher quality leads. One way to do this… Read More

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Augurian

27 Digital Advertising Terms Explained For Beginners

How To Validate That Your Blog is on Topic

5 Ways Voice Search is Affecting Your Brand

Meet Augurian’s New Intern

Happy Holidays & Happy New Year from Augurian!

Bridging Gaps In Digital Measurement

Digital Marketing KPIs: What Really Matters

SEO Website Migration Strategy Guide

B2Bs Must Be Aware of IE8 Traffic

Using Analytics To Find Why Traffic Dropped

Do Popups Hurt Rankings?

Power of LinkedIn Showcase Pages

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