Augurian Archives - Page 18 of 32 - Augurian

The Intersection Between SEO and Your Marketing Funnel

Posted on November 15, 2019July 8, 2020 by Augurian

When SEO strategists overlook the journey of a buyer, they can miss out on opportunities to drive conversions for their clients. By understanding the intersection of SEO and your sales funnel, it’s possible to boost engagement at every level. In… Read More

Modern Augury: Augurian’s Framework for Success

Posted on November 12, 2019July 8, 2020 by Colin Hirdman

Roman emperors relied on ancient augurs to provide insight. Today, the team at Augurian has taken that concept to deliver sophisticated strategic digital marketing solutions that provide clients with clarity and confidence. Colin Hirdman, Augurian’s President, lays out the 6… Read More

What Digital Marketers Need To Know About CCPA & GDPR Rules

Posted on November 11, 2019July 8, 2020 by Megan Upperman

Do you know how if your marketing tech stack is GDPR compliant? Are you prepared for the new CCPA rules that go into effect on January 1, 2020? The California Consumer Privacy Act (CCPA) could spell trouble for unprepared companies… Read More

Aligning Sales With Digital Marketing

Posted on November 6, 2019July 8, 2020 by Derrick Turner

“A lead only adds value to your business if they actually become business.” Your sales team should align with your digital marketing investments to drive the highest possible value to your business. In this video, Derrick Turner, Director of Services,… Read More

‘How I Work’ Episode 1 with Tom Kincheloe

Posted on November 1, 2019July 29, 2021 by Augurian

In this first episode of Augurian’s SaaS Scoop series, ‘How I Work’, we’re chatting with Tom Kincheloe from SureSwift Capital. Tom tells us a little about where he’s seeing great returns on marketing dollars – and which tools he’s found… Read More

Augurs On The Town: Episode #4 with Mark Coronna

Posted on October 28, 2019July 8, 2020 by Augurian

Augurian’s Josh Becerra travels down to the beautiful Wisconsin countryside to chat about the evolving role of marketing leaders with Mark Coronna from Chief Outsiders. With a view of tranquil Lake Pepin, Mark shares his unique viewpoint on the evolving… Read More

GTM Event Tag Setup: Better Taxonomy, Better Reporting

Posted on October 21, 2019July 8, 2020 by Megan Upperman

Is your Google Analytics event report confusing? Augurian Analytics Manager, Megan Upperman, shows us how to create better Google Tag Manager event tags. This way, Google Analytics goals and reporting dimensions will break down your data in a way that… Read More

Facebook’s Political Ads Policy

Posted on October 15, 2019October 30, 2019 by Austin Voigt

With all of the discussion happening around Facebook and the role it plays in our political landscape, have you ever wondered what goes on behind the scenes with Facebook’s political ads policy? We’ll give you a look at what precisely… Read More

Facebook's Arbitrary Ad Policies

It’s All About The Money, Honey: Facebook’s Arbitrary Ad Policies

Posted on October 8, 2019July 8, 2020 by Austin Voigt

In this blog we begin to unpack some of Facebook’s Arbitrary Ad Policies, especially as they relate to political ads. As many digital marketers may have discovered in recent months, there’s a new ad policy in Facebook Town, and its… Read More

Augurs On The Town: Episode #3 with Kevin Bauer

Posted on October 3, 2019July 8, 2020 by Augurian

Curious about how Chief Marketing Officers (CMOs) can use data to adapt to change? In this episode of Augurs On The Town, Josh meets with Kevin Bauer from Kessel Digital at Stray Dog in North Minneapolis to chat about how… Read More

Three Lessons from the Lesbians Who Tech Leadership Summit

Posted on October 2, 2019July 8, 2020 by Megan Upperman

I just came back from a tech leadership conference for queer women and nonbinary people. I have to admit that on the plane ride there, I briefly worried that I could be walking into a Fyre Festival type situation. It… Read More

getting the most out of your google local pack

Getting The Most Out Of Your Google Local Pack

Posted on September 26, 2019July 8, 2020 by Alec Tedham

In this video Alec talks about the two levers you can pull to start getting the most out of your Google Local Pack. Augurian used these two levers to get a 100% year-over-year increase in revenue directly attributed to the… Read More